2023 Semester 1 Intake. Applications for semester 1 intake are open. Apply now.

Another Brick in the Wall?

Most universities have reacted to the COVID-19 pandemic by going online with their teaching programmes.  This is part of their response to make teaching and the completion of the academic year a priority.  Students need to achieve their qualifications and enter the economy to start working and start making a contribution almost ‘at any cost’. The common mood amongst academics suggests that this is temporary:- there will be a vaccine coming out soon and ‘things will get back to normal’.  Universities are notorious for their stickiness when it comes to changing the way in which they do things and…

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Has the Pandemic Infected Marketing?

July 2020 – Is there a place for high-budget TV ads – the kind where crowds of hundreds clink glasses as they dance together in a small space? Or is the future of marketing looking a lot more low key? Connection, connection, connection. If there is anything that emerged out of the coronavirus pandemic, it’s the insight that humans crave connection above all else. It’s what makes them willing to risk their health, and that of others, in their pursuit of activities and pastimes that make them feel that they are part of a greater whole. That’s why the…

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What will happen to South Africa’s matrics?

Johannesburg, September 2020 – Grade 12 is the most critical year of any learner’s academic life; the bridge between secondary and higher education, as it were. For the more than 700 000 students enrolled in matric, this final year has become far more than a challenge. With Covid-19 stalking the corridors, their futures are looking decidedly dubious. Ten million. That’s how many African students have been scrambling for a solution to an academic year gone haywire, according to UNESCO. Add to this the classrooms full of Grade 12 learners who were expecting to join older students on campus next…

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Altruism – The Holy Grail for Brands in 2020 and Beyond

23 July 2020 – Altruism is not a new concept for brands. There has been much discussion about being purpose-led and ‘having heart’ at the core of a business model, but never before has this been more important than during the global COVID-19 pandemic. As far back as 2013, marketing titles were trumpeting the value of cause-related marketing. In the pandemic era, when memes and pithy internet quotes alike are calling for kindness, it could be argued that only tone-deaf organisations turn a blind eye. But what does this mean for marketers now and in the foreseeable future? Any…

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Why is it essential to include social media marketing in your marketing plan?

Scrolling through social media is the last thing most people do before they go to sleep and the first thing they do right after they wake up. Let us have a look at some interesting average social media user stats. Daily time spent on Facebook is 58 min. Daily time spent on Instagram is 53 min. Daily time spent on Twitter is 1 min. Daily time spent on LinkedIn is less than 1 minute. (17 minutes monthly for the average user) With people spending so much of their time in a day online the chance that your posts or…

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The trend towards shorter, specific, skills-based courses in 2020.

The first thing people associate with university degrees and diplomas is a guarantee of financial stability, but in recent times this association has been proven insufficient. Some employers are of the opinion that short course qualifications that are recent, relevant and specific of a person’s current skills requirements are of utmost important as an addition to a qualification which if received years ago may have become outdated. While the demand for degree, diploma and higher certificate programmes hasn’t declined, there does appear to be an increase in demand for short courses and more specifically skills based online short courses.

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Higher Certificate in Supply Chain Management

Higher Certificate in Supply Chain Management SAQA ID: 117683 Our Higher Certificate in Supply Chain Management is an IMM Qualification on NQF level 5 and is quality assured by the Council on Higher Education (CHE). You have 12 months to complete the qualification although should you require it for whatever reason you may complete the qualification within 4 years. Supply chain management is the management of the flow of materials, goods and services and includes the transformation process, which converts inputs such as materials and components into final products and services. Logistics, which is an integral part of supply…

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Bachelor of Commerce (BCom) Honours in Supply Chain Management

Bachelor of Commerce (BCom) Honours in Supply Chain Management SAQA ID: 117085 Our Bachelor of Commerce (BCom) Honours in Supply Chain Management is an IMM Graduate School qualification on NQF level 8 and is quality assured by the Council on Higher Education (CHE) South Africa. The minimum time to complete this postgraduate qualification is a year and the maximum time is 4 years. Supply chain managers are responsible for managing relationships with suppliers, manufacturers, distributors and the final consumer. In this role you will be involved in the production of the product, managing inventory and ensuring that the final…

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Marketing Strategy for the Digital Age

Digital technology has disrupted traditional marketing models, forcing marketers to rethink how they develop and implement their marketing strategy. To help you with your transition into the new digital marketing era, we have created a Digital Marketing Strategy course series consisting of four online express courses that can each be completed individually. Each express course consists of one fast-paced module that can be completed in just one week and is followed by a quick quiz to embed your knowledge. On completion of each express course you receive an IMM certificate and skills badge.  The first course in this…

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