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Covid-19’s impact on supply networks is slowing down the fight against climate change

13 July 2021
Categories: COVID-19 / Coronavirus / Lockdown, General, Marketing, Supply Chain

  Solar energy developers around the world are slowed down by a spike in the costs of materials, labour and transporting as the world economy recovers from the Covid-19 pandemic (read more about that here). . An Economic Times India article suggests the zero-emissions solar energy market is showing slower growth at a time when world governments are ramping up their efforts against climate change, and marks a reversal to growth after a decade of lowering prices. One of the greatest challenges to solar energy manufacturers is the soaring cost of steel, which has risen…

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5G – Game-changer, or hype?

1 June 2021
Categories: General, Marketing

It has become increasingly clear that digitising businesses is no longer a ‘nice to have’, but a necessity that if not already completed or underway at your organisation, now essentially needs to happen overnight. Adding to the urgency and need for companies across all sectors to prioritise digitisation, is the rise of Fifth-Generation cellular wireless networks – ‘5G’. Not simply a faster 4G, 5G has been hyped up to be one of the most transformative technologies in the history of telecommunications. 5G is 10 times faster, supports 10,000 times more network traffic and can handle 100 times more devices…

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From cloud computing to cloud chains – the rise of SCAAS

26 May 2021
Categories: General, Marketing

Ever since Salesforce arrived on the scene nearly 20 years ago, the holy grail of business start-ups has been to emulate the model it essentially created: software as a service (SaaS). There is good reason for this model being so coveted, not only by start-ups but also by captains of industry across sectors where there have been countless efforts to replicate it. The SaaS model allows for amazing margins at scale and predictable annuity revenue streams. For customers, it lowers upfront costs and often leads to better service and product improvements over time. The question being, can the benefits…

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Life’s always been about creating moments. But now it’s all about the ‘micro’ moments! It’s an impulse thing…

26 May 2021
Categories: General, Marketing

Depending on your age, you may remember as a youngster being dragged around supermarkets with one or both of your parents for the monthly or weekly grocery shop. Precious moments you’d no doubt rather have spent with friends or quite frankly any other way imaginable. The highlight of these trips was typically the moment your captor (aka parent) headed towards the tills as this meant your torment was almost over. For your parent(s) however, they knew that for them ten minutes of their own unbearable and unfortunately unavoidable (thanks to marketer’s) personal hell was most likely about to begin.

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Benefits of online short courses (2021)

25 May 2021
Categories: General, Marketing

Will a short course take your career to the next level? The job market is becoming increasingly more competitive regardless of the industry you are in, this means that having a certain expertise is no longer sufficient and to truly thrive in your career it is recommended to take an approach of continuous learning. There is nothing employers seek more than employees who are committed to self-improvement. If you are adamant to take your career to the next level, there is no better way to do it than online short courses. What is a Short Course? A short course…

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How to pivot traditional marketing skills into practical digital marketing skills (2021)

21 April 2021
Categories: General, Marketing

In a world that is continuously evolving, adaptability is a key characteristic. Adaptability is the ability to constantly adjust to new conditions. Since the Internet was first introduced, there has been a massive change in marketing. Businesses are no longer only using older, traditional ways to advertise their products or services. They are having to radically shift towards a more modern way which is being driven and fueled by digital technology. In order to remain relevant as a marketer, those with a background in traditional marketing have had to pivot their skills to make them valuable resources again, but…

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5 Reasons why brand management is important

1 April 2021
Categories: General, Marketing

$84.02 Billion US Dollars – the brand value of Coca Cola in 2020. 1.9 billion – The estimated number of Coca Cola sales per year. 94% – the percentage of the world’s population that can explain what the Coca Cola logo is associated with – joy and happiness. So, what’s the key to Coca Cola’s longevity and resilience? Brand management! What is brand management? Brand Management is a series of techniques that increases the perceived value of a product, service or brand over time. Successful brands are built on the foundation of a meaningful brand strategy…

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Why you should continue with marketing communications during a recession

1 April 2021
Categories: General, Marketing

The South African economy is officially in a recession and the COVID-19 pandemic has sent it into a flat spin. Many businesses have been forced to close their doors and those that are still open are looking where they can start cutting costs. Unfortunately, many make the biggest mistake of cutting costs on marketing communications first. Here are 3 reasons why you should continue to communicate to your market during a recession: It allows for re-positioning of your brand or presents you with an opportunity to introduce a new product. Advertising becomes less expensive during a recession. A consistent and…

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Why every manager should have project management skills.

16 March 2021
Categories: General, Marketing

Project management is defined as the process of leading the work of a team to achieve goals and meet success criteria at a specified time. By this definition any task that involves a team, has goals and a deadline can be considered a project. Managers are faced with numerous tasks that resemble projects, whether it be a stock take, determining an annual budget, planning a sales campaign, preparing for an audit or planning a staff function. The truth is that anything that does not form part of your day-to-day business is in essence a project, and as soon as…

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Supply Chain Management trends in 2021 to take us to infinity and beyond

3 March 2021
Categories: General, Marketing, Supply Chain

The number one factor to impact, well anything, in 2020 was of course COVID-19. Supply chains were not spared. International trade ground to a halt with the volume of Global trade in May of last year down by 17.7% compared to the same month in 2019, economies crumbled and global GDP for 2020 contracted by an estimated 4.3% and Supply Chain Managers were throwing their demand forecasts out the window. The global pandemic has both battered the supply chain industry and at the same time brought to the fore how vital it…

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