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Euromonitor International: How is Covid-19 affecting the Top 10 Global Consumer Trends in 2020

It is May 2020.  Students of the IMM Graduate School are busy writing their Final Assessments, not in a traditional examination venue, but rather on a computer, possibly at home.  Now, in the midst of the coronavirus lockdown, the world has no idea how long the coronavirus will directly and indirectly affect us.  What we do however know is that every individual, every company and every institution, has indeed been affected by the coronavirus in some way or another. In this regard, Euromonitor International, a London based independent provider of strategic marketing research, did a comprehensive study to forecast…

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Technology and convenience define the new face of retailing

Retailing in South Africa is changing dramatically, with the evolution being led by technology and a greater need for convenience. The ‘IMM Journal of Strategic Marketing’ reports in its latest issue (Issue 2 2018) that, in an environment where consumer demands are becoming ever more sophisticated, retailers have turned increasingly to digital technology for solutions. “Digital technology will be the biggest driver of change in retail for the next five to 10 years,” predicts Doug Murray, CEO of The Foschini Group (TFG). Among the group’s brands are clothing chains Foschini and Markham, sports retailer…

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