artificial intelligence (AI)

IBM’s Watson’s Lucy can be used to determine market segments, develop products, conduct competitive or market analyses, handle media planning, provide the numeric marketing data needs in writing a marketing plan, and assist with salient information in developing a marketing strategy. DR MYLES WAKEHAM, CARL WAKEHAM and MARIA HAMMAN give some idea of the power of AI in marketing. Artificial intelligence (AI) refers to the creation of human-like intelligence that can process, learn, reason, plan, and discern natural language. AI comes in three forms, namely, narrow AI, with which we are involved with on a daily basis and which…