Virtual IMM Fridays – Christel Fourie
Christel Fourie. Working differently: Practical insights for stepping up in the Covid-19 pandemic.
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Christel Fourie. Working differently: Practical insights for stepping up in the Covid-19 pandemic.
What did it take to shoot a TV ad during South Africa’s lockdown? Over 75 hours of Zoom meetings, 48 Skype casting calls and four remote callbacks, six hours of online cast rehearsals, five virtual location reccies, over 1500 WhatsApp messages, 200 emails, hundreds of phone calls, and a…
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BRYAN SUN, managing director of Nielsen Africa, gives insights into the new African consumer. The COVID-19 pandemic has given rise to a new kind of African consumer who is already displaying fundamental shifts in consumption and purchase behaviour driven by factors such as heightened health awareness, a focus on…
Current disruptions have brought to light the fragility of our supply chains, says MARZIA STORPIOLI. And the volatility is set to continue for quite some time. What to do? There’s not doubt volatility, turbulence and uncertainty will continue, and probably increase in the decades ahead, and the ‘business as…
There’s no doubt the 2020 sports calendar has been upset by the turbulence caused by the coronavirus pandemic. MISHA SHER has advice for brands on how to handle it. It’s safe to say that the sports marketing industry is living through unprecedented times. Never before has sport come to…
In a wide ranging interview with sports journalist, LUKE ALFRED, the CEO of BMi Sport and founding member and CEO of SS Network, David Sidenberg, talks about the impact of coronavirus on sport, rights holders, broadcasters and sponsorship. The silver lining, he says, is that sport has a blank…
Academic head of the IMM Graduate School, ANGELA BRUWER, discusses the impact, the fallout and the future of marketing in the wake of the devastating COVID-19 pandemic. I don’t have a crystal ball. During 2020, I have, however, felt that I am holding a rugby ball, listening to the…
Creativity’s power in marketing and branding has been proven and documented over and over again for almost a century. When times are good, we’re more likely to take creativity for granted but now that we are in the midst of a global pandemic, we need to be more resourceful,…
Rabia Carvalho. Fearful to fabulous – Shifting from anxiety and fear to goals and purpose.