If you want someone to buy you an ice-cream you don’t just walk up to them and say “Hey you buy me an ice-cream”. You would first introduce yourself and strike up a conversation. The aim would be to develop a relationship with points of common interest, you would…
Digital marketing is changing the marketing game rapidly and all marketers need to catch up. If you have not immersed yourself in the waters of the Fourth Industrial Revolution (4IR) yet, it is time to dive straight into the deep end. Not only has the 4IR changed the way…
Distance Learning, the Keeper of Higher Education during a Worldwide Pandemic The challenges facing institutions of Higher Learning during the CoVID-19 lockdown have left many with no option but to turn to online learning to avoid disruptions to learning and teaching programmes across the globe. Fortunately, the IMM Graduate…
Photo by Thought Catalog on Unsplash This week, the coronavirus (or Covid-19) took a more serious turn in the U.S. with warnings that it could very well impact how, when, and where we work: “Disruption to everyday life may be severe,” Dr. Nancy Messonnier, director of the CDC’s National Center for…
Estimated Reading time – 7 Minutes If the term ‘Gig Economy’ makes you scratch your head in confusion, it really shouldn’t. The slang term “gig” has been used for over 100 years to refer to once-off entertainment performances, but its meaning has taken a different direction over time. After…
The start of a new calendar era, like the one we are entering now, presents any hack with a hunger for an audience with an irresistible temptation to predict what the future will bring. HERMAN POTGIETER, Senior Lecturer, IMM Graduate School, gives his perspective on what marketers should take…
Learning is often about challenging assumptions. This can equally apply to online learning, which, despite its growing popularity across the globe, is subject to certain myths and misconceptions. Dr. CECELIA ROSA gives the facts. The requirements of the knowledge economy and the changing needs of business, as the…
Besides being an economic development opportunity, creative thinking can solve human challenges and problems at significant scale. This is what the world needs. This is what our country needs, writes LAUREN WOOLF It’s hard to believe that a mere two to three decades ago, creativity was barely explored or…
