An interesting extract on influencer marketing’s role in the B2B space, from a blog posted on toprandblog.com by Lee Odden (2019). “While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the…
Worth a whopping $82 million in 2019, South Africa’s food and beverage industry is expected to show an annual growth rate (CAGR 2019-2023) of 10.5%, claims Statista. While these figures may seem unattainable to our local, independent enterprises, becoming a household brand is proving less formidable thanks to digital…
Some of the most important expenses a business can have relates to the marketing and advertising of its products or services. While a business must be able to market its product, it must also be able to manage the related costs. This is the foundation of the relationship between…
When it comes to whether Sub-Saharan African consumers are feeling more prosperous and how this influences their propensity to purchase, Nielsen Africa MD Bryan Sun says markets are significantly polarised in terms of feeling ‘better off’. It is therefore imperative to dig deeper to gain a comprehensive understanding of…
Social media is constantly evolving and has become so integrated into our personal lives that many people start their day by scrolling through their social media feeds to read the latest updates. From a business perspective, a social media presence creates brand awareness and a connection between the customer…
Eight tools to create project plans and deliver marketing success Anyone with a business strives for success, but not everyone systematically implements the project plan tools readily available to assist with marketing. This may be because many of the resources seem too academic or perhaps it’s the sheer volume…
Choosing a career is one of the most important decisions you will ever have to make. Unless you are one of the lucky few who knows exactly what career path you want to take, choosing one can be daunting. It’s obvious that factors such as earning potential and industry…
