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A glimpse into the mind of the South African shopper in the moment

By Lara-Anne Derbyshire The thing is, you have considered all of this already, without really realising it. You have experienced two different systems of thinking that we all apply daily as our brains receive and experience information. According to the psychologist Daniel Kahneman, these two systems are known as…

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The Evolution of Marketing

The marketing industry is constantly evolving and is an intricate blend of both strategy and technology. Previously, marketing was simply about trying to sell goods and services. These sales attempts may be as old as civilisation itself but the concept of marketing as we know it derives from the…

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The practicality of strategy in retail

By Didy Andersson The world of bricks and mortar retail is on rocky ground. The likes of Edcon and Massmart, among others, have suffered locally, and globally brands such as New Look, Debenhams and Marks & Spencer are struggling. Those that are future-focused, having evolved, innovated and managed their…

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Is Marketing a good career choice?

Marketing has been around for as long as people have been selling things but officially arose as a career choice in the early 1900s. Having said that, marketing as a discipline is relatively new compared to economics, production and accounting. Marketing is broadly defined as “activities undertaken by a…

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Removing the gender lens from Generation Z marketing

By Iza Grek Gender fluidity is the new normal and marketers need to take note. “In a world where inclusivity is valued by Millennials and Gen Z, it’s important for brands to be considerate of how culture is shifting and changing today and into the future,” says Thabang Leshilo,…

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LOGISTICS – What is it and why is it so important?

The world we know wouldn’t function as smoothly without the logistics industry. Everything you buy in the store had to get from the supplier to the retailer at some point. Building material had to be transported to site before a structure was built and food is transported from the…

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Influencers: Superheroes or Supervillains?

Scrolling through my Instagram timeline I came across yet another self-proclaimed influencer flogging what seemed to be the millionth product in as many days. I couldn’t help but roll my eyes and instead of being influenced in a positive way and loving the product, I was annoyed… not only with…

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Crisis Communication

It’s high time to revise the tried-and-tested, three-pronged approach to succinct communications to include a fourth message: the inevitability of the sh*t hitting the fan. Crisis comms expert Janine Lazarus rolls out the strategy. During workshops on key message development, I always beat on about only having three key messages…

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