2024 Applications are now open. Level-up your Marketing Career and Apply today. Apply Now!.

Home / marketing / Page 20

marketing

Why does it have to be new year’s resolutions?

15 May 2019
Categories: General

Mid-Year registrations at the IMM Graduate School can set you up for success.  So many of us are stuck on the idea of  “New Year – New Resolutions.” The second the clock strikes midnight and we welcome in a new year, we also usher in a flurry of new goals and aspirations. At the IMM Graduate School, we’d like to change all that. Why wait until a designated moment on a 365-day calendar to upskill yourself and change your life? We believe that “The time is now.” The investment in higher education has never been as crucial as it is…

Read More

Stellenbosch SSC – Fundraising Event

13 May 2019
Categories: Gallery
Mid-Year registrations at the IMM Graduate School can set you up for success.  So many of us are stuck on the idea of  “New Year – New Resolutions.” The second the clock strikes midnight and we welcome in a new year, we also usher in a flurry of new goals and aspirations. At the IMM [...]
Read More

Marketers Making Waves – Lulu Mthimkhulu

13 May 2019
Categories: General

Lulu Mthimkhulu was recently appointed head of marketing for PRIMEDIA Broadcasting. She previously had her own company, LuluM Communications, handling clients such as Tbo Touch and TouchHD. What is the life quote you believe suits you best and why? “I never saw a wild thing sorry for itself. A small bird will drop frozen dead from a bough without ever having felt sorry for itself.” ~ DH Lawrence Why? I don’t do self-pity parties… You’ve had your own company but have now moved into a big corporate job. Why the change? A perfect…

Read More

IMM Graduate School announces first Lifetime Achiever Award to Professor Zak Nel

10 May 2019
Categories: Gallery

South Africa, Johannesburg, 6 May 2019: The IMM Graduate School is pleased to announce the the recipient of the first Lifetime achievement Award, presented at the recent Class of 2018 Graduation Ceremony in Johannesburg on Thursday, 28 March 2019, to Prof Zak Nel. Established in 1948, the well-renowned and reputable provider of higher education has provided industry endorsed, distance learning professional qualifications for more than 30 years and enjoys a solid history of assessing, delivering and conferring degrees, diplomas and certificates of the highest academic integrity. Specialising in marketing, supply chain management and business; the institution has graduated more than…

Read More

IMM Graduate School announces “Class of 2018’ top achievers

10 May 2019
Categories: Gallery

South Africa, Johannesburg, 6 May 2019: The IMM Graduate School is pleased to announce the top achievers for 2018. Established in 1948, the well-renowned and reputable provider of higher education has provided industry endorsed, distance learning professional qualifications for more than 30 years and enjoys a solid history of assessing, delivering and conferring degrees, diplomas and certificates of the highest academic integrity. Specialising in marketing, supply chain management and business; the institution has graduated more than 25,000 proud students, of which many hold key positions globally. During April this year, the IMM Graduate School hosted its Annual Graduation Ceremonies,…

Read More

The impact of the product lifecycle on business logistics

30 April 2019
Categories: General

According to Jooste (2014), marketing is defined as “… the process by which organisations satisfy the needs of consumers by creating, communicating and delivering value for customers in the form of ideas, goods and services to facilitate satisfying exchange relationships, in ways that benefit both organisations and customers”. Pienaar and Vogt (2012) posit that business logistics is “…concerned with the inbound movement of materials and supplies and the outbound movement of finished products. The goal is the delivery of the finished products required by the marketing department to the point where they are needed and when they are needed in…

Read More

The influencer equation: LIP = Lust + Investment + Proximity

23 April 2019
Categories: General

One book every marketer should have on their bookshelf is Influence by Robert Cialdini. The author writes extensively on the six principles he believes underpin ‘influence’ –reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. And in 2016, he added a seventh: unity. The unity principle posits that the more we identity with others, the more we are influenced by them. Authority figures have the power to sway us. We’re seduced by powerful stats from experts. According to a 2015 Schlesinger Associates study for Augure (now LaunchMetricscom), 81% of marketers believe influencer engagement is effective. It begs the question of…

Read More

Class of 2018 Graduation Ceremony – Durban 11 April 2019

15 April 2019
Categories: Gallery
Mid-Year registrations at the IMM Graduate School can set you up for success.  So many of us are stuck on the idea of  “New Year – New Resolutions.” The second the clock strikes midnight and we welcome in a new year, we also usher in a flurry of new goals and aspirations. At the IMM [...]
Read More

Interact – Student Information Session at Durban SSC

15 April 2019
Categories: Gallery
Mid-Year registrations at the IMM Graduate School can set you up for success.  So many of us are stuck on the idea of  “New Year – New Resolutions.” The second the clock strikes midnight and we welcome in a new year, we also usher in a flurry of new goals and aspirations. At the IMM [...]
Read More