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Thought Leaders – modern day pioneers

The phrase ‘thought leader’ first appeared in 1887 in a description of Henry Ward Beecher, but its meaning has been redefined repeatedly over time. Forbes defines a thought leader as “an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognise as one of the foremost…

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Integrate your marketing efforts so that the whole is worth more than the sum of its parts

As more and more digital marketing channels such as Instagram, Snapchat and Pinterest and digital platforms like Google, Facebook and Twitter, grow in popularity with consumers, marketers now more than ever need to be integrating their communication efforts. Traditionally, definitions of integrated marketing have focused on integrated marketing communications (IMC),…

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Why must service providers and buyers be able to negotiate?

Dr Beverley Waugh and Dr Myles Wakeham Service providers/suppliers must understand their customers, their customers’ procurement management, and negotiation! The main goal of the logistics services and procurement function is to ensure the provision of these services as required! In general, services and products that are purchased or ordered and…

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Marketers Making Waves: Kagiso Musi

Kagiso Musi was recently appointed managing director of Meta Media, the new kid on the Park Advertising block, and challenger to older sibling, The MediaShop. What is the life quote you believe suits you best and why? It’s not so much a quote, but rather a life philosophy – ‘I…

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The Human side of marketing

Market Business News explains that marketing is “the activities of a business related to buying and selling a product or service. It involves finding out what consumers want and determining whether it is possible to produce it at the right price.” Additionally, marketing allows for the introduction and promotion…

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Why must service providers understand procurement?

Dr Myles Wakeham and Dr Beverley Waugh Service providers/suppliers must understand selection processes, evaluation criteria, relationship management that their customer organisations/procurement managers pursue to decide to select them or to decide to reject them! The main goal of the logistics services and procurement function is to ensure the provision…

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Veldskoen: Stepping out of the comfort zone

Influencer marketing is on the rise – even in South Africa – but there can be no greater endorsement of a product than having one of the world’s favourite royals stepping out in it. Lucinda Jordaan tracks the Veldskoen story.  If ever there was a case for celebrity endorsement, Veldskoen…

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Customers as brand ambassadors

Social media helps brands to connect and become more engaged with its target audience. Of course, there is a difference between customers who (out of love for it or habit) use a product without promoting it, and customers who promote and post about their favourite brands and products on social…

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Quality assurance in higher education

Quality assurance in higher education institutions has become a major strategic issue.  Defining “quality assurance” is not that simple as it depends on the stakeholders and is based on internal processes. In most cases, institutions are also quality assured by external quality assurance agencies. The Analytic Quality Glossary defines quality assurance as…

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Six important tips for effective logistics management

What do you think about when you hear the word “logistics”? If you think it’s the transport of goods from point A to point B, you’re half way there. What does Logistics mean? Logistics is the detailed organisation and implementation of a complex operation. A supply chain comprises all the…

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