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A disconnect between what Marketers do and what organisations think they should do

21 March 2019
Categories: General

Tracy Porter I have often said it: “Everyone in the organisation is a brand ambassador,” “every employee owns marketing,” “the CEO is the face of the organisation” and more. Am I perhaps sending the wrong message into the organisation? Am I not fighting the marketing case strongly enough? In essence the above is correct and true but perhaps I am supporting those who have a different meaning of what marketing is, than to those who understand how marketing contributes to firm’s performance. Those who often misunderstand marketing think it is mainly about promotional elements of marketing, events,…

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IMM’s Academic Head Angela Bruwer and Claudine Botha (Global Marketing lecturer) participating in Brand SA’s SA Inc project review Research that matters

19 March 2019
Categories: Gallery
Tracy Porter I have often said it: “Everyone in the organisation is a brand ambassador,” “every employee owns marketing,” “the CEO is the face of the organisation” and more. Am I perhaps sending the wrong message into the organisation? Am I not fighting the marketing case strongly enough? In essence the above is correct and [...]
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Marketing Fridays with Christinah Mazibuko

8 March 2019
Categories: Marketing Fridays

Marketing Fridays with Christinah Mazibuko – Marketing Manager at MTV Topic: Insight driven marketing across multiple industries Hosted at: The Business Exchange in Rosebank. Click here for event video “Whatever you put on digital media, becomes your reputation”…

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Kenya’s retail sector diversifying amid a changing market

26 February 2019
Categories: General

Kenya’s retail sector is diversifying with the entry of new players and international brands into the market. This is despite the retail sector growing at a “lethargic rate” compared to economic growth in the East African hub in 2018. The retail sector has been impacted by increases in taxes and government regulations following the drawn-out elections of 2017, despite the Kenyan economy growing at a fast rate. GDP is expected to grow by 5.9% for 2018 overall, on the back of improved weather conditions and a stabilising macroeconomic environment. These are some of the key insights contained in the…

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Marketing Fridays 22 February 2019 – Christinah Mazibuko

25 February 2019
Categories: Gallery
Tracy Porter I have often said it: “Everyone in the organisation is a brand ambassador,” “every employee owns marketing,” “the CEO is the face of the organisation” and more. Am I perhaps sending the wrong message into the organisation? Am I not fighting the marketing case strongly enough? In essence the above is correct and [...]
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Marketers must live their brand positioning

8 January 2019
Categories: General, Uncategorized

South Africa’s banking sector is facing significant disruption from new technologies, changing consumer habits and aggressive newcomers. Perhaps innovative marketing is the answer. Mike Simpson chats to Nedbank’s Khensani Nobanda. As South Africa’s traditional ‘big four’ banks struggle to meet the challenges being posed by multiple disruptors – ranging from upstart Capitec to the digital-only branchless offering of TymeDigital and the impending launch of Discovery Bank – there is one key strategy that the bank’s marketing teams should follow. They need to live their brand positioning. Khensani Nobanda, Group Executive: Marketing and Corporate Affairs at Nedbank, believes that the…

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Creating sustainable relationships with key clients

19 November 2018
Categories: General, Uncategorized

Relationships are the key differentiator in the 21st century and brands failing to respond to this will ultimately succumb, write Professors Mari Jansen van Rensburg and Angelo Nicolaides.   Gone are the days of closely guarded designs and confidential pricing structures. Today, it takes a few clicks to download and compare. Markets are global and unhappy clients no longer share their experience with eight friends; instead, they utilise social media and if there is a good story to tell, it may go viral. Transformation is not an option if companies want to evolve so as to thrive in a…

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IMM Graduate School/Nedbank Marketing the Future event: 25 Oct

6 November 2018
Categories: Gallery
Tracy Porter I have often said it: “Everyone in the organisation is a brand ambassador,” “every employee owns marketing,” “the CEO is the face of the organisation” and more. Am I perhaps sending the wrong message into the organisation? Am I not fighting the marketing case strongly enough? In essence the above is correct and [...]
Read More

Marketing Fridays

4 November 2018
Categories: Gallery
Tracy Porter I have often said it: “Everyone in the organisation is a brand ambassador,” “every employee owns marketing,” “the CEO is the face of the organisation” and more. Am I perhaps sending the wrong message into the organisation? Am I not fighting the marketing case strongly enough? In essence the above is correct and [...]
Read More