marketing
Mandela Day 2018
IMM Graduate School staff proudly participated in Mandela Day 2018, and raised at least 100 packs of sanitary pads for girls who can’t afford these basic necessities, in honour of Tata’s 100th birthday. Photos of Stellenbosch Student Support Centre staff – proudly participating Photos of Milpark Student Support Centre staff – proudly participating Photo of Cape Town Student Support Centre staff…
Information Session – Johannesburg 2018-06-04
IMM Graduate School is stepping up our qualifications. Students attended an info session held in Milpark, Johannesburg on Mon, 4 June to find out about exciting curriculum changes for 2018 semester 2.
Technology and convenience define the new face of retailing
Retailing in South Africa is changing dramatically, with the evolution being led by technology and a greater need for convenience. The ‘IMM Journal of Strategic Marketing’ reports in its latest issue (Issue 2 2018) that, in an environment where consumer demands are becoming ever more sophisticated, retailers have turned increasingly to digital technology for solutions. “Digital technology will be the biggest driver of change in retail for the next five to 10 years,” predicts Doug Murray, CEO of The Foschini Group (TFG). Among the group’s brands are clothing chains Foschini and Markham, sports retailer…
MTN remains SA’s most valuable brand
MTN’s brand value has grown by 8% over the last year to R44.2-billion, maintaining its leadership as South Africa’s most valuable brand, according to the latest report by Brand Finance, the independent brand valuation and strategy consultancy. MTN’s brand value grew primarily because of customers spending more on data services, consistent with a global trend of mobile phones being used to transmit more data at the expense of traditional voice traffic. As a result, MTN’s overall revenue grew by 7.2% last year, with data revenue growing by 34.2%. David Haigh, CEO of Brand Finance, commented: “MTN is…