marketing
Marketing Fridays – 05 April 2019
Content marketing in the age of Digital…
The scope of a Digital Marketing Career
Marketing is an integral part of any business, so it makes sense that only the best of the best would be tasked with the responsibility of creating awareness and promoting a brand. It’s a highly lucrative career, but only if you have the right skills and training. Of course, there’s no shortage of guides and how-to’s online that promise to make you an expert in the marketing world – but these only scratch the surface. Industry experts like Neil Patel, Rand Fishkin and Jeff Bullas have all dished out a lot of articles explaining key marketing techniques and trends, but…
A disconnect between what Marketers do and what organisations think they should do
Tracy Porter I have often said it: “Everyone in the organisation is a brand ambassador,” “every employee owns marketing,” “the CEO is the face of the organisation” and more. Am I perhaps sending the wrong message into the organisation? Am I not fighting the marketing case strongly enough? In essence the above is correct and true but perhaps I am supporting those who have a different meaning of what marketing is, than to those who understand how marketing contributes to firm’s performance. Those who often misunderstand marketing think it is mainly about promotional elements of marketing, events,…
IMM’s Academic Head Angela Bruwer and Claudine Botha (Global Marketing lecturer) participating in Brand SA’s SA Inc project review Research that matters
Marketing Fridays with Christinah Mazibuko
Marketing Fridays with Christinah Mazibuko – Marketing Manager at MTV Topic: Insight driven marketing across multiple industries Hosted at: The Business Exchange in Rosebank. Click here for event video “Whatever you put on digital media, becomes your reputation”…
Kenya’s retail sector diversifying amid a changing market
Kenya’s retail sector is diversifying with the entry of new players and international brands into the market. This is despite the retail sector growing at a “lethargic rate” compared to economic growth in the East African hub in 2018. The retail sector has been impacted by increases in taxes and government regulations following the drawn-out elections of 2017, despite the Kenyan economy growing at a fast rate. GDP is expected to grow by 5.9% for 2018 overall, on the back of improved weather conditions and a stabilising macroeconomic environment. These are some of the key insights contained in the…
