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marketing
Marketers Making Waves – Lulu Mthimkhulu
Lulu Mthimkhulu was recently appointed head of marketing for PRIMEDIA Broadcasting. She previously had her own company, LuluM Communications, handling clients such as Tbo Touch and TouchHD. What is the life quote you believe suits you best and why? “I never saw a wild thing sorry…
IMM Graduate School announces first Lifetime Achiever Award to Professor Zak Nel
South Africa, Johannesburg, 6 May 2019: The IMM Graduate School is pleased to announce the the recipient of the first Lifetime achievement Award, presented at the recent Class of 2018 Graduation Ceremony in Johannesburg on Thursday, 28 March 2019, to Prof Zak Nel. Established in 1948, the well-renowned and reputable…
IMM Graduate School announces “Class of 2018’ top achievers
South Africa, Johannesburg, 6 May 2019: The IMM Graduate School is pleased to announce the top achievers for 2018. Established in 1948, the well-renowned and reputable provider of higher education has provided industry endorsed, distance learning professional qualifications for more than 30 years and enjoys a solid history of assessing,…
The impact of the product lifecycle on business logistics
According to Jooste (2014), marketing is defined as “… the process by which organisations satisfy the needs of consumers by creating, communicating and delivering value for customers in the form of ideas, goods and services to facilitate satisfying exchange relationships, in ways that benefit both organisations and customers”. Pienaar and…
The influencer equation: LIP = Lust + Investment + Proximity
One book every marketer should have on their bookshelf is Influence by Robert Cialdini. The author writes extensively on the six principles he believes underpin ‘influence’ –reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. And in 2016, he added a seventh: unity. The unity principle posits that the more…
Marketing Fridays with Siya Metane
Marketing Fridays with Siya Metane – MD – Silkouronlife Topic: Content Marketing in the age of Digital Hosted at: The Business Exchange in Rosebank. Click here for event video…
