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Marketing the future: Unlocking the human element in a digital world

2 October 2019
Categories: General

By: Leigh Andrews A data science expert, mind science practitioner and advertising strategist walk into a bar… When that trio actually comprises Shavani Naidoo of Primedia, Anne Thistleton of Light Consultancy and ‘everyone’s favourite ad commentator’ Andy Rice, it must be the bar at IMM Graduate School’s second annual ‘marketing the future’ event, held at the Nedbank Clocktower at the V&A Waterfront. Here’s what they each shared on ‘marketing the future’. MC for the afternoon was writer and marketing stalwart Sean McCoy, who now plays an advisory role for the IMM Graduate School – a 60-year-old institution with a…

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7 Top B2B Influencer Marketing Trends for 2020

1 October 2019
Categories: General

An interesting extract on influencer marketing’s role in the B2B space, from a blog posted on toprandblog.com by Lee Odden (2019).  “While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there’s good reason for increased confidence: The 2019 Content Preferences Survey from DGR reports 95% of respondents favour credible content from industry influencers as a top preference, a 30%…

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From the table to the market: Strategies used by food entrepreneurs to get noticed

27 September 2019
Categories: General

Worth a whopping $82 million in 2019, South Africa’s food and beverage industry is expected to show an annual growth rate (CAGR 2019-2023) of 10.5%, claims Statista. While these figures may seem unattainable to our local, independent enterprises, becoming a household brand is proving less formidable thanks to digital marketing, writes Lucinda Jordaan. The kitchen, they say, is the heart of the home. The designated space for preparing and sharing meals is also where the most innovative and inspiring creations are concocted – like Edward Molatela Kgarose’s sweet potato yoghurt. This innovative treat was dreamed up in the 29-year-old’s…

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The Relationship between marketing and finance

24 September 2019
Categories: General

Some of the most important expenses a business can have relates to the marketing and advertising of its products or services. While a business must be able to market its product, it must also be able to manage the related costs.  This is the foundation of the relationship between Marketing and Finance. With the marketing industry growing more complex, specialised financial experts are needed to help marketing organisations gain spending visibility, manage costs and budgets while still providing value. Those on both sides of the table are witnessing a shift and are pulling together to deliver a…

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African consumer prosperity: Big dreams or actual spend?

20 September 2019
Categories: General

When it comes to whether Sub-Saharan African consumers are feeling more prosperous and how this influences their propensity to purchase, Nielsen Africa MD Bryan Sun says markets are significantly polarised in terms of feeling ‘better off’. It is therefore imperative to dig deeper to gain a comprehensive understanding of how consumers truly feel about improvements to their lives and the impact this will have on their purchasing behaviour. Across Sub-Saharan Africa (SSA) there are a considerable number of consumers who feel optimistic about improvements in their quality of life and financial wellbeing, despite their relatively lower levels of income…

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What is an influencer and how you can spot a fake one

17 September 2019
Categories: General

Social media is constantly evolving and has become so integrated into our personal lives that many people start their day by scrolling through their social media feeds to read the latest updates. From a business perspective, a social media presence creates brand awareness and a connection between the customer and the business. However, there is a different side to social media, where an individual can reach an almost celebrity status by establishing credibility within a specific community. Social media influencers have followers in a particular niche with whom they interact on a daily basis. An influencer is able to…

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Project Management

13 September 2019
Categories: General

Eight tools to create project plans and deliver marketing success Anyone with a business strives for success, but not everyone systematically implements the project plan tools readily available to assist with marketing. This may be because many of the resources seem too academic or perhaps it’s the sheer volume of information which is daunting. Jainita Khatri highlights eight tools which can be used to create a solid project plan, helping create the strategic backbone for marketing success. For project plans to produce the desired results they need to integrate, support and inform marketing strategy, development and direction. A project…

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Can personality type influence career choice?

10 September 2019
Categories: General

Choosing a career is one of the most important decisions you will ever have to make. Unless you are one of the lucky few who knows exactly what career path you want to take, choosing one can be daunting. It’s obvious that factors such as earning potential and industry play major roles in the decision. However, is it possible that the individual’s personality type can also influence their career choice? We have explored this topic for you, and it turns out that your personality type has a bigger influence over your choices than just your personal preferences and interactions. …

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Interact Session – Stellenbosch

9 September 2019
Categories: Gallery
By: Leigh Andrews A data science expert, mind science practitioner and advertising strategist walk into a bar... When that trio actually comprises Shavani Naidoo of Primedia, Anne Thistleton of Light Consultancy and 'everyone's favourite ad commentator' Andy Rice, it must be the bar at IMM Graduate School's second annual 'marketing the future' event, held at the [...]
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Spring Breakfast – 30th Aug – Townhall

9 September 2019
Categories: Gallery
By: Leigh Andrews A data science expert, mind science practitioner and advertising strategist walk into a bar... When that trio actually comprises Shavani Naidoo of Primedia, Anne Thistleton of Light Consultancy and 'everyone's favourite ad commentator' Andy Rice, it must be the bar at IMM Graduate School's second annual 'marketing the future' event, held at the [...]
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