Relationships are the key differentiator in the 21st century and brands failing to respond to this will ultimately succumb, write Professors Mari Jansen van Rensburg and Angelo Nicolaides. Gone are the days of closely guarded designs and confidential pricing structures. Today, it takes a few clicks to download…
Pretoria Student Support Centre welcomes students attending Registration Day…
IMM Graduate School staff proudly participated in Mandela Day 2018, and raised at least 100 packs of sanitary pads for girls who can’t afford these basic necessities, in honour of Tata’s 100th birthday. Photos of Stellenbosch Student Support Centre staff – proudly participating…
IMM Graduate School is stepping up our qualifications. Students attended an info session held in Milpark, Johannesburg on Mon, 4 June to find out about exciting curriculum changes for 2018 semester 2.
Retailing in South Africa is changing dramatically, with the evolution being led by technology and a greater need for convenience. The ‘IMM Journal of Strategic Marketing’ reports in its latest issue (Issue 2 2018) that, in an environment where consumer demands are becoming ever more sophisticated, retailers…
MTN’s brand value has grown by 8% over the last year to R44.2-billion, maintaining its leadership as South Africa’s most valuable brand, according to the latest report by Brand Finance, the independent brand valuation and strategy consultancy. MTN’s brand value grew primarily because of customers spending more…
