A study by Hootsuite has shown that we spend an average of 6 hours a day online, to put that in perspective it’s a quarter of our lives. Whether we are scanning social media channels on our phone, ordering groceries through an online app via a tablet or planning a holiday on a laptop, PC or smart TV, access to the internet has become an integrated necessity of our lives. With so much time being spent online and the decline of other traditional forms of marketing, branding and advertising in the digital space has become a necessity if…