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Altruism – The Holy Grail for Brands in 2020 and Beyond

30 October 2020
Categories: General, Marketing

23 July 2020 – Altruism is not a new concept for brands. There has been much discussion about being purpose-led and ‘having heart’ at the core of a business model, but never before has this been more important than during the global COVID-19 pandemic. As far back as 2013, marketing titles were trumpeting the value of cause-related marketing. In the pandemic era, when memes and pithy internet quotes alike are calling for kindness, it could be argued that only tone-deaf organisations turn a blind eye. But what does this mean for marketers now and in the foreseeable future? Any…

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Marketing Strategy for the Digital Age

5 October 2020
Categories: Express Courses, General, Marketing

Digital technology has disrupted traditional marketing models, forcing marketers to rethink how they develop and implement their marketing strategy. To help you with your transition into the new digital marketing era, we have created a Digital Marketing Strategy course series consisting of four online express courses that can each be completed individually. Each express course consists of one fast-paced module that can be completed in just one week and is followed by a quick quiz to embed your knowledge. On completion of each express course you receive an IMM certificate and skills badge.  The first course in this…

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A successful selling career does not happen by chance, it is built by mastering selling skills

5 October 2020
Categories: General, Marketing

The Art of Selling Some people end up in sales by default, and feel they are not good at it. The truth is that the most successful salespeople in the world were not born that way, they are professionals who have spent time developing and practicing their skills. If you find yourself in a sales position, wishing you were better at your job, then we can help. In just six weeks, we will change your mind set and have you approaching your job differently. Sign up for The Art of Selling, our short online course…

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Nurturing Social Cognition in the Digital Classroom

23 September 2020
Categories: General, Marketing

Reducing social isolation in online learning Social distancing has become an overused concept, yet remains a relevant phenomenon globally.  The education community has not been spared the impact of the need for social distancing . Institutions of Higher Learning which have paid scant attention to online learning and teaching dynamics have been unceremoniously thrust into the digital world, leaving both students and teachers disorientated and focused on how to keep learning and teaching of subject matter going without too much consideration of the need to nurture social cognitive skills necessary for a well adjusted online learning experience.  As the…

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