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Marketing Strategy for the Digital Age

5 October 2020
Categories: Express Courses, General, Marketing

Digital technology has disrupted traditional marketing models, forcing marketers to rethink how they develop and implement their marketing strategy. To help you with your transition into the new digital marketing era, we have created a Digital Marketing Strategy course series consisting of four online express courses that can each be completed individually. Each express course consists of one fast-paced module that can be completed in just one week and is followed by a quick quiz to embed your knowledge. On completion of each express course you receive an IMM certificate and skills badge.  The first course in this…

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A successful selling career does not happen by chance, it is built by mastering selling skills

5 October 2020
Categories: General, Marketing

The Art of Selling Some people end up in sales by default, and feel they are not good at it. The truth is that the most successful salespeople in the world were not born that way, they are professionals who have spent time developing and practicing their skills. If you find yourself in a sales position, wishing you were better at your job, then we can help. In just six weeks, we will change your mind set and have you approaching your job differently. Sign up for The Art of Selling, our short online course…

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Nurturing Social Cognition in the Digital Classroom

23 September 2020
Categories: General, Marketing

Reducing social isolation in online learning Social distancing has become an overused concept, yet remains a relevant phenomenon globally.  The education community has not been spared the impact of the need for social distancing . Institutions of Higher Learning which have paid scant attention to online learning and teaching dynamics have been unceremoniously thrust into the digital world, leaving both students and teachers disorientated and focused on how to keep learning and teaching of subject matter going without too much consideration of the need to nurture social cognitive skills necessary for a well adjusted online learning experience.  As the…

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The show must go on

25 August 2020
Categories: General, Marketing

A behind the scenes view of The IMM Graduate School in motion. For five months South Africa has been in a national lockdown due to the COVID-19 pandemic. This has forced the world to adapt, including the IMM Graduate School. The IMM Graduate School has come up with multiple quick solutions to ensure as little disruption to students as possible. Because we are already a distance learning, higher education institution, classes were able to quickly resume online. This did not come without its challenges, however. While we quickly adopted an innovative approach to moving students online there were a…

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The gig economy reenergised by Covid-19

25 August 2020
Categories: General, Marketing

The way people live, work and spend their money has changed drastically over the past decade, particularly with the rise of smartphone technology. Being connected to just about the whole world via social media, has created many ways to make and spend money and has given rise to the gig economy as we now know it. The term “gig” is slang for job that lasts a specified period of time, most commonly used in the past by musicians. More recently however, this term has become more common when referring to a ‘freelancing’, ‘moonlighting’ or ‘side hustle’ situation where…

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Libations to the Advertising Gods: Raising a Glass to What We’ve Lost, and What We’ve Learned

25 August 2020
Categories: General, Marketing

By Antonis Kocheilas of Ogilvy on Jul 31 2020 – 3:00pm Change is hard, but we have the chance to reinvent what we do In ancient times, the libation was a ritualistic pouring of a liquid as an offering to a deity. It represented sacrifice; we give this up to you in the hopes that we’ll get something back. Something was lost, but something was also gained. We have lost quite a lot through the first half of 2020. The coronavirus pandemic’s spread across the world has radically altered nearly every aspect of our lives. We have lost loved ones,…

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