marketing Archives

How sponsors can navigate COVID-19

29 June 2020

Categories: COVID-19 / Coronavirus / Lockdown, Newsletters

There’s no doubt the 2020 sports calendar has been upset by the turbulence caused by the coronavirus pandemic. MISHA SHER has advice for brands on how to handle it. It’s safe to say that the sports marketing industry is living through unprecedented times. Never before has sport come to a complete halt across the world (with a few minor exceptions like Belarus), depriving billions of people of a much-loved emotional outlet and daily passion point. Brands, which were predicted to spend £37.5 billion on sports sponsorship in 2020, are facing some tough choices. What do they do now that…

Sport’s blank page: COVID-19 crisis gives marketers and sponsors time to reflect, review and restructure

29 June 2020

Categories: COVID-19 / Coronavirus / Lockdown, Newsletters

In a wide ranging interview with sports journalist, LUKE ALFRED, the CEO of BMi Sport and founding member and CEO of SS Network, David Sidenberg, talks about the impact of coronavirus on sport, rights holders, broadcasters and sponsorship. The silver lining, he says, is that sport has a blank page that could be filled with the ‘incredible learnings’ about sports fans and their media consumption habits. The coronavirus pandemic has raised a variety of threats (and questions) in the sports industry. These relate to live sport, the broadcast of live sport and the relationship between rights holders and broadcasters.

Actions have spoken more loudly than words during the pandemic

29 June 2020

Categories: Newsletters

Academic head of the IMM Graduate School, ANGELA BRUWER, discusses the impact, the fallout and the future of marketing in the wake of the devastating COVID-19 pandemic. I don’t have a crystal ball. During 2020, I have, however, felt that I am holding a rugby ball, listening to the referee’s instructions before a rugby scrum: “Touch, PAUSE, Engage”. Pre-COVID outbreak we were in touch, post COVID-19 outbreak we were paused, and now we are slowly starting to engage. However, our engaging is in a state of flux. The many changes brought about by the COVID-19 pandemic and lockdown have…

Creativity is a process of critical thinking and problem solving

29 June 2020

Categories: Newsletters

Creativity’s power in marketing and branding has been proven and documented over and over again for almost a century. When times are good, we’re more likely to take creativity for granted but now that we are in the midst of a global pandemic, we need to be more resourceful, writes BRETT MORRIS. I’ve written many articles on creativity over the years. That’s probably because I’ve dedicated half my life to championing the cause of creativity as one of the most powerful tools any business has at its disposal. I’ve also been lucky enough to experience the power of creativity…

Virtual IMM Fridays – Rabia Carvalho

26 June 2020

Categories: Gallery, IMM Fridays

Rabia Carvalho. Fearful to fabulous – Shifting from anxiety and fear to goals and purpose.

The ethics of social marketing

22 June 2020

Categories: General, Marketing

The potential value of data inspired British mathematician and entrepreneur in the field of data science and customer-centric business strategies. Clive Humby to claim “Data is the new oil.” And in the right hands it is. Here’s why. Because by using data, people can be manipulated. And that constitutes power. The recent scandal involving arguably the most powerful head of state and the largest social media platform is a perfect example of this. In what is considered one of the biggest data breaches the world has ever seen, Facebook CEO Mark Zuckerberg had for many years allowed 3rd party…

The impact of AI on Customer Relationship Management and the Customer Product Adoption Processes

22 June 2020

Categories: General, Marketing

Dr Myles Wakeham, Mr Carl Wakeham and Ms Maria Hamman INTRODUCTION TO ARTIFICIAL INTELLIGENCE Artificial Intelligence (AI) refers to the creation of human-like intelligence that can process, learn, reason, plan, and discern natural language. AI comes in three forms, namely, narrow AI, which we are involved with on a daily basis and which is designed to perform specific tasks within an area (technology with intelligence in a particular domain) and general AI which is not area-specific and can learn and perform tasks anywhere and finally strong AI, which is an artificial super intelligence. Thus far, we…

IMM Graduate School Online Open Day

1 June 2020

Categories: Gallery, IMM Online Open Day

Our CEO, Dalein van Zyl, will tell you more about the IMM Graduate School, and share some exciting developments planned for the institution. Angela Bruwer – Academic Head of Faculty will briefly discuss our range of qualifications in marketing and supply chain management, as well as IMM’s unique teaching methodology. Faculty will also take some questions and explain the curricula of each qualification we offer.

Virtual IMM Fridays – Anisa Fielding

1 June 2020

Categories: Corona Brand, Gallery, IMM Fridays

Anisa Fielding IMM Graduate School: Lecturer & Short Courses Corona – Not to be mistaken for a virus! What’s in a name? A curse or an opportunity.

Names, like sticks and stones, can hurt you. Just ask Corona — the beer, not the virus.

31 May 2020

Categories: COVID-19 / Coronavirus / Lockdown, General

The coronavirus is currently a trending topic and a major public health hazard worldwide. But at the same time, it is also not doing the Mexican beer brand of the same name any good. Being linked to something like the corona virus is something you absolutely do not want as a brand. The name corona virus comes from the Latin word corona, meaning crown or halo. Under an electron microscope, the image of the virus is reminiscent of a solar corona. In a recent article published by nytimes.com (2020) the following statement was made – Grupo Modelo’s Corona beer drew attention…

The difference between a Higher Certificate in Supply Chain Management and a Bachelor of Commerce (BCom) in International Supply Chain Management

Navigating the dark: Loadshedding’s ripple effect on South Africa’s supply chains

Locked in or opting out? The transparency debate in subscription services

marketing

Virtual IMM Fridays – Rabia Carvalho

The impact of AI on Customer Relationship Management and the Customer Product Adoption Processes

IMM Graduate School Online Open Day

Virtual IMM Fridays – Anisa Fielding

Names, like sticks and stones, can hurt you. Just ask Corona — the beer, not the virus.

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