Semester 1 Registrations for new students close on 31 March. Module restrictions apply. Apply Now!.

The ethics of social marketing

The potential value of data inspired British mathematician and entrepreneur in the field of data science and customer-centric business strategies. Clive Humby to claim “Data is the new oil.” And in the right hands it is. Here’s why. Because by using data, people can be manipulated. And that constitutes power. The recent scandal involving arguably the most powerful head of state and the largest social media platform is a perfect example of this. In what is considered one of the biggest data breaches the world has ever seen, Facebook CEO Mark Zuckerberg had for many years allowed 3rd party…

Read More

The impact of AI on Customer Relationship Management and the Customer Product Adoption Processes

Dr Myles Wakeham, Mr Carl Wakeham and Ms Maria Hamman INTRODUCTION TO ARTIFICIAL INTELLIGENCE Artificial Intelligence (AI) refers to the creation of human-like intelligence that can process, learn, reason, plan, and discern natural language. AI comes in three forms, namely, narrow AI, which we are involved with on a daily basis and which is designed to perform specific tasks within an area (technology with intelligence in a particular domain) and general AI which is not area-specific and can learn and perform tasks anywhere and finally strong AI, which is an artificial super intelligence. Thus far, we…

Read More

IMM Graduate School Online Open Day

 Our CEO, Dalein van Zyl, will tell you more about the IMM Graduate School, and share some exciting developments planned for the institution. Angela Bruwer – Academic Head of Faculty will briefly discuss our range of qualifications in marketing and supply chain management, as well as IMM’s unique teaching methodology. Faculty will also take some questions and explain the curricula of each qualification we offer.

Read More

Names, like sticks and stones, can hurt you. Just ask Corona — the beer, not the virus.

The coronavirus is currently a trending topic and a major public health hazard worldwide. But at the same time, it is also not doing the Mexican beer brand of the same name any good. Being linked to something like the corona virus is something you absolutely do not want as a brand. The name corona virus comes from the Latin word corona, meaning crown or halo. Under an electron microscope, the image of the virus is reminiscent of a solar corona. In a recent article published by nytimes.com (2020) the following statement was made – Grupo Modelo’s Corona beer drew attention…

Read More

Supply chains have been changed, possibly forever

The competition is no longer between brands or even between companies; it is between supply chains (networks). Supply chains in the time of coronavirus have changed, possibly forever. MARZIA STORPIOLI reports. Supply chain management has been likened to a philosophy, a concept rather than an essential service. Historically, companies relied on strong brands and good products to win over the consumer. Competitive advantage was gained by the organisation based on the strength of its brands and its reputation for quality products. But as the COVID-19 pandemic continues its inexorable march across the globe, supply chain management is no longer…

Read More

Robots vs Humans: A compelling story of a powerful and impactful experience

Ads24 won a bronze in the 2019 Assegai Integrated Marketing Awards for its Food for Thought experiential media campaign. In its third year, the 2019 event was themed Robots vs Humans. This is the case study on how the award-winning activation was conceptualised and rolled out. To cut through the plethora of activations and events aimed at media agencies and advertisers, Ads24 required a single-minded reason for its existence. It was out of this that Food for Thought was conceptualised, packaged and promoted to inspire and inform targeted individuals about cutting edge developments impacting on their careers and their…

Read More

The ins and outs of successful rewards and loyalty programmes

Research has shown middle-income South Africans are members of at least nine loyalty plans, while membership is set to grow as smartphones penetrate more of the market. JUSTIN BROWN finds out more about what makes a rewards programme successful, and where opportunities lie. Over 24 million South Africans are members of rewards and loyalty programmes, of which there are more than 100 in existence. The most popular schemes are those offered by grocery, health and beauty retailers. Steve Burnstone, CEO of Eighty20, a Cape Town-based consultancy, says his company’s research found that middle-income South Africans were members of, on…

Read More

Don’t be distracted by the ‘shiny new objects’ arising from the advance of technology

The ‘father of open innovation’, Henry Chesbrough, has just published a follow-up to his ground-breaking first book. He believes business must extend beyond the creation of new technologies, to also include their broad dissemination and deep absorption, in order to prosper from new technologies. GLENDA NEVILL reports. ‘Open innovation is a term used to promote an information age mind-set toward innovation that runs counter to the secrecy and silo mentality of traditional corporate research labs.’ ~ Wikipedia Right now, think tanks and scientists and researchers across the globe are collaborating in the search for a coronavirus vaccine (or cure). This…

Read More