Marketers will be closely looking at employee experience in the coming months and years. The Covid-19 pandemic has highlighted how essential it is to have a positive workforce. In her piece on the changes Covid-19 has wrought on the marketing sector in the July 2020 Journal of Strategic…
There’s no doubt social media kept millions entertained (and sane) during lockdowns around the globe. And while Facebook and Twitter maintained their popularity (perhaps among an older demographic), the growth of Instagram, TikTok and Twitch has been phenomenal. How did brands take advantage of the captive audiences? GLENDA NEVILL…
As beauty marketing moves from medium to medium thanks to technology, some remnants of a time gone by seem to linger even though the innovators of the space show that audiences demand some authenticity. ZAMA NKOSI-MABUYE and CUMA PANTSHWA of Asante Blush look at how beauty and the conversations…
IBM’s Watson’s Lucy can be used to determine market segments, develop products, conduct competitive or market analyses, handle media planning, provide the numeric marketing data needs in writing a marketing plan, and assist with salient information in developing a marketing strategy. DR MYLES WAKEHAM, CARL WAKEHAM and MARIA HAMMAN…
It was given to me to be in its presence twice:- once at the Van Gogh House in Amsterdam and once at the National Gallery in Canberra. Both times I was under severe strain. In Amsterdam, my anxiety came from being part of a group who thought that 48…
The presence of geography in information has an integral reality about it which is not always recognised and appreciated. The reasons for this are myriad, but the extent to which the geography is unequivocal in its presence, ingrained in the context, and uninvited but still impossible to exclude, have…
Christel Fourie. Working differently: Practical insights for stepping up in the Covid-19 pandemic.
What did it take to shoot a TV ad during South Africa’s lockdown? Over 75 hours of Zoom meetings, 48 Skype casting calls and four remote callbacks, six hours of online cast rehearsals, five virtual location reccies, over 1500 WhatsApp messages, 200 emails, hundreds of phone calls, and a…
BRYAN SUN, managing director of Nielsen Africa, gives insights into the new African consumer. The COVID-19 pandemic has given rise to a new kind of African consumer who is already displaying fundamental shifts in consumption and purchase behaviour driven by factors such as heightened health awareness, a focus on…
