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Degree vs Skills – why do you need them both

4 July 2022
Categories: General

The debate between which is more useful, a degree or skills, has been a hot topic in recent years. Degrees and skills offer you a range of benefits, with degrees being important in specific fields and vice versa. But regardless of the field that you are building a career in, having both a degree and skills is more beneficial than only having a degree or only having skills. Why you need a degree Most fields require job applicants to have at least some form of qualification. In most cases, when you apply for a job you will send your…

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5 Ways to measure your brand’s health

4 July 2022
Categories: General

Brand health is measured to give marketers and business owners insight into their brands. This insight is used to locate the brand’s position and visibility within the market, but also insight into what can be improved about the brand. If issues or problems within the brand are not located and improved on, they will snowball and create larger problems in the future. In this article, we will discuss the 5 ways to measure the health of your brand. Brand Health: What is it? Brand health is a range of metrics for you to study and keep track of to…

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Why is going back to live events after 3 years in lockdown a good idea?

4 July 2022
Categories: COVID-19 / Coronavirus / Lockdown, General

Going to your favourite artist’s live show, to work conventions, or to art exhibitions was a very normal thing to do in early 2020. An example of this was the Match in Africa on the 7th of February. This match saw tennis stars, Roger Federer and Rafael Nadal, battle it out in Greenpoint Stadium in front of 51,000 South Africans. But since the COVID-19 pandemic, live events of all kinds have had to be restricted to slow the rate of infections. Now, three years after the lockdown was first imposed, we are slowly going back to live events, and this…

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What is the ‘creator economy’?

4 July 2022
Categories: General

Traditionally, most entertainment and content was only available on TV, in magazines, and on the radio. But once the internet arrived, along with social media platforms, users were able to find their online communities and engage in content that they preferred. But have you ever thought about what effects this change in content availability has had? The plethora of content available on the internet has created the ‘creator economy’. Let’s explore it! The creator economy The creator economy functions to create and provide content for all types of people with all types of interests. No matter how unpopular or obscure…

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What does it mean to become an Associate of the Institute of Marketing?

4 July 2022
Categories: General

The Institute of Marketing Management South Africa (IMM) is a leading marketing institute in Southern Africa. The institute is known for being a space where marketing professionals and students can share thoughts and experiences within the rapidly changing marketing environment. The IMM is also home to Associates who benefit from a range of products, services, and tools provided by the institute. We spoke to Irene Gregory, the CEO of IMM, to find out what being an IMM Associate entails. What is an IMM Associate? According to Gregory, an Associate can join in a corporate or an individual capacity. Regardless of…

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Why does Elon Musk want to buy Twitter?

31 May 2022
Categories: General

Elon Musk, the richest person in the world, is one of Twitter’s biggest fans. Musk loves Twitter so much that he is wanting to purchase the 16-year-old company for $54.20 a share, which totals roughly $44 billion. The future of Twitter is unclear as Musk has not revealed his full intentions with the platform yet, but we do know that he wants to explore and develop the company’s “tremendous potential”. Elon Musk now has the power and freedom to curate and reshape the way we know Twitter, which will affect over 200 million people who use Twitter on a daily…

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Ways to be successful in the affiliate marketing industry

31 May 2022
Categories: General, Marketing

Affiliate marketing, which is a form of “helpful advertising”, sees marketers offer content to an audience in search of a specific product or service. Whether it’s in the form of a blog post, social media posts, or a YouTube video, the content produced functions to answer the questions of the audience and convince them to purchase the product or service. Affiliate marketers need to be an authority on a specific topic to be successful. To establish yourself as a successful affiliate marketer, you should follow these steps and tricks: Find brands/customers that match your product or service expertise Brands need…

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The value of installing new technologies in supply chains

31 May 2022
Categories: General, Supply Chain

Incorporating new technologies into supply chains offers the business a range of benefits that leads to much-needed and wanted growth. Whether a business is in need of cost optimisation or to grow its revenue, adding new technology can contribute enormously to these goals. Adding new technology is also necessary for a business to thrive within today’s digital business sphere. Technologies like artificial intelligence, process automation, and deep analytics have become a must have in order to compete. Here are a few of the ways that new technologies incorporated into supply chains can add value to a business. What is a…

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The best strategies to market to Gen Z

31 May 2022
Categories: General, Marketing

Gen Z represents the new generation of consumers, which means they should be the main focus of most marketers right now. But marketers have realised that traditional marketing techniques don’t work on Gen Z most of the time. Gen Z is known to hold brands to higher standards and don’t hand out their loyalty easily. Traditional marketing techniques don’t work for Gen Z because times have changed. In the past, people received most of their content over TV, radio, or print. Gen Z, who were born between the mid-90s and early 2000s, receive most of their content over smartphones or…

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Insights into IMM Graduate School

31 May 2022
Categories: General

The IMM Graduate School has been offering industry-endorsed qualifications since 1960. These qualifications allow for specialisation in the fields of marketing, business, and supply chain management. IMM Graduate School has conducted market research to explore its impact and how students and the public view the institution. IMM Graduate School ticks the boxes IMM interviewed their students looking to find out what top five factors were considered when seeking out a tertiary institution for themselves. The results were interesting with the majority selection accredited qualifications as the most important factor. Second, which the IMM Graduate School is renowned for it…

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