Semester 1 Registrations for new students close on 31 March. Module restrictions apply. Apply Now!.

Home / General / Page 8

General

How you can use short courses to develop your marketing skills this year

1 February 2022
Categories: General

A career in marketing means daily challenges in a highly competitive environment, be it from your competitors or peers. To truly succeed, marketers need to constantly improve and acquire more on their skills to stay on top of their game. Those with a drive for self-improvement, will be rewarded with new opportunities and promotions. Those that do nothing but go about their day-to-day tasks will be left behind.  Short courses are the answer Short courses are designed to be a quick way to top up your knowledge on a specific topic. They range in duration from one day…

Read More

5 reasons to choose a career in marketing

1 February 2022
Categories: General, Marketing

Choosing to build a career in marketing may be one of the best choices to make in 2022. Careers in this field are diverse and plentiful, as over 70% of organisations hire someone who is in charge of the marketing for the company (Coschedule, 2020) . If you aren’t sold yet, here are five great reasons why you should become a marketer. Firstly, you need to know what a marketer’s role entails. A day in the life of a marketer is varied depending on the specialisation you have chosen. The main role however is to drive…

Read More

Utilising the Metaverse – 3 ways for marketers to use the Metaverse

1 February 2022
Categories: General

Image source: (Facebook, 2022) Utilising the Metaverse – 3 ways for marketers to use the Metaverse The idea of being able to reach your loved ones at the click of a finger has long been the best part about social media – keeping in touch and staying close. But what if we told you that you could be anywhere in the world and still be able to meet up with friends and family…virtually! In October of 2021, Facebook announced a major change to their company moving from “Facebook” to “Meta”. Meta as a parent…

Read More

Using influencer’s influence in marketing

1 February 2022
Categories: General, Marketing

Influencers have become one of the greatest digital assets for digital and social media marketing in the past decade. The Influencer Marketing Hub estimates that the industry itself grew to a whopping $14billion in 2021 (read more here). The industry continues to grow and with the advent of new social media apps and platforms like TikTok (read more about TikTok is and its rapid success here), the influence that influencers hold also continues to sky rocket as people find new ways to become influential – making influencing far more profitable across platforms, industries, demographics and areas…

Read More

Do consumers really care about corporate social responsibility?

1 February 2022
Categories: General

In our previous blog, “Climate Change and how marketers can contribute to helping stop the climate crisis”, we highlighted several key reasons why marketers should look to increasing their corporate social responsibility to the planet not just behind the scenes, but within their marketing campaigns and creative ideas. This is further expanded on in an earlier blog where we looked at how social issues undeniably affect the supply chain and ethical consumerism continues to grow as a concern amongst consumers globally. In this blog we explore whether social responsibility in business really is going to change the way…

Read More

Personalisation of Artificial Intelligence (AI) technology in marketing

1 February 2022
Categories: General

With the uses for Artificial Intelligence continuing to emerge, it’s becoming increasingly important for marketers to understand the value AI technology can bring to business, as well as the pitfalls one may find when faced with generic AI features and technology. While the tech industry continues to niche AI technologies to further serve mankind, programmers have in some instances failed to consider the impact that generic responses and robotic messaging can have on consumers. So, as marketers we need to be asking “What can we do to personalise AI technology” for our customers and to the benefit of the organisation?…

Read More

EdTech – what the future of education technology could look like for South Africans

28 December 2021
Categories: General

Education Technology has become the new normal across the globe as a circumstance of the COVID-19 pandemic.  The locking down of schools in South Africa, has most certainly hastened the shift to online learning (BusinessLive, 2021). For a country like South Africa where more than 70% of students live in working-class environments with limited access to the Internet, the future of education driven by technology may seem bleak. Let’s also not forget the need for social stimulation and real-life interactions previously integrated into the school day and which children need to experience if they are to develop social…

Read More

Conglomerates and how all your favourite brands are intrinsically linked

28 December 2021
Categories: General

For most, a trip to the supermarket or a quick grocery run is easy. We have our preferred brands and products and always resort back to what we know or enjoy the most. But what if we told you that no matter what brand of cereal you buy, they’re all pretty much owned by the same company? What about if we told you that all your favourite fashion brands are very much competing with each other under one big umbrella company? The monopoly on the goods-market is bigger than we realise and sometimes our loyalties to brands lay particularly…

Read More

Climate Change and how marketers can contribute to helping stop the crisis

28 December 2021
Categories: General

In the past decade, it has become increasingly popular for brands and marketers alike to form alliances towards socio-political causes. “Activism” has become a great part of our society as young people, like Malala Yousafzai and Greta Thunberg take to world stages and demand that their grievances be heard. As more young people try to navigate their futures and protect themselves from the social ills we face today, it has become increasingly difficult for brands to market their products and services in the same way it did in years before. What’s more important than marketing itself, is that brands…

Read More

Supply Chain Management – What 2022 holds for the Supply Chain and logistics industry

28 December 2021
Categories: General, Supply Chain

The unprecedented risks and trials brought forth by COVID-19 has placed great pressure on managers within the logistics and supply chain industry. While most of the population was in lockdown, several logistics companies had to see to the deliveries of whole goods, foods, products and minerals against the backdrop of a shutdown infrastructure and slowing economy. Add to that issues of riots and looting (read about that here), many of these companies had to ‘get creative’ in how to move forward. As the dust settles for what has been a trying 2021 year, it is clear that this…

Read More