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Digital Marketing Tools that are expected to be trendy in 2022

Digital Marketing trends have continued to grow over the past year, especially given the COVID-19 pandemic. People have found different and new ways to optimise their time and entertain themselves and their families using online platforms and digital technology. The same can be said for businesses, small and big, who have had to utilise new tools to increase engagement, performance and overall value with their consumers. They have in many cases been forced to better use online strategies like Search Engine Optimisation in order to be found by customers in an increasingly competitive landscape – Google’s search results page.

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10 reasons why project management is important to organisations. (2021)

What is project management? Project Management can be defined as the discipline and process of managing the end-to-end activities within a project life cycle from the planning, monitoring and control of all aspects of the project to budgeting, resource management and the motivation of all those involved; to achieve the project objectives on time and to the specified cost, quality, and performance. A basic project management lifecycle covers four stages: Initiation, Planning, Execution and Closure. The importance of project management. When done correctly, project management is integral for any organisation as it helps all facets of the business run…

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Trademarks and copyrights – how do they work in South Africa?

Dingley Marshall Lewin, a leading Intellectual Property firm in South Africa explains that Intellectual Property protection is an integral part of insuring a business. If you are aware of what type of IP rights you own, you can address them by taking legal action. In this case, it would be best to consult a professional. However, many business owners don’t know much about intellectual property law and how it works in South Africa? We have broken it down for you: 1. Trademark A trademark can serve as an effective way to protect your name,…

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Networking tips for job searchers

A networking relationship helps you develop meaningful connections that assist you with advancing your career or pursuing a project in collaboration with others. So, to network, in short, is to really build relationships with industry peers and leaders in order to grow in your field of work or study. Job searching today relies heavily on networking. As much as 80% of jobs today are obtained through networking. Despite being intimidating, networking can prove to be extremely beneficial. While most people network online more than they do in person, not everyone really knows how to do this…

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The importance of digital marketing for business owners

Did you know that in 2021, there are around 4.66 billion active internet users worldwide? This statistic indicates how the digital landscape has boomed in recent years, and it will only continue to grow as time goes on. Your business’ digital marketing strategy is your key to unlocking a path to access these potential customers. When a new business gets started one of the most important things they need to establish is how to reach and engage with their target market most effectively. Your product may be miles ahead of that your competitors are selling, but this won’t…

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The effects of social issues on the supply chain

While consumers might not consider it when doing a grocery run, there are many processes that go into delivering value to consumers. In 2021, the supply chains that service consumer markets involve many players and often span more than one country – if not more than one continent. The purpose of Supply Chain Management (SCM) is to improve the profitability of businesses by streamlining these processes. The supply chain has many aspects that need attention, not just the economic, technical and legal ones. The biggest of these is the growing ethical and social interest from consumers about how…

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Vaccination Vacation – how the Maldives hopes to boost their economy through a vaccination vacation

The Maldives has suffered significantly due to the border closures during the COVID-19 pandemic. However, through a loyalty programme and their vaccination-vacation concept, the country hopes to rejuvenate its tourism industry. The Maldives – a paradise on earth that needs no introduction. This small, picturesque country made up of several islands mainly developed for tourists, holidaymakers and famously, honeymooners, has seen a considerable dip in revenue since border closures due to the COVID-19 pandemic. Thus, the Maldives will soon offer tourists vaccinations on arrival as part of the country’s three-pointed initiative to revitalise its…

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Mega, Macro, Micro and Nano-Influencers. What’s the difference?

    Mega, Macro, Micro and Nano-Influencers. What’s the difference? In 2019, a survey conducted by MediaKix revealed that the influencer marketing industry was on the rise to becoming one of the most lucrative industries and tools for marketers. And now, 2021 has been dubbed the year of South Africa’s influencer economy. As digital marketing continues to lead the advertising industry away from traditional marketing strategies, the influencer industry has become key in driving campaigns and advertising products and services. A social media trends report released by GWI Core Q4 2020 reveals…

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Work From Home vs. In-Office: is it really essential businesses operate strictly in office environments?

Work From Home vs. In-Office: is it really essential businesses operate strictly in office environments?   In March 2020, the World Health Organisation officially declared Covid-19 a pandemic. Since, many companies, organisations and public servants have had to shift their working environments from office-based, to remote, work-from-home systems. With the world in lockdown for the better part of 2020 and 2021, millions of workers have since become accustomed to working from home and many companies in fact have since offered permanent remote positions to their staff or hybrid versions thereof.   However, before the pandemic…

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PoPIA – How does it affect your business?

  The Protection of Personal Information Act (often called the PoPI Act or PoPIA) is South Africa’s data protection law. The purpose of PoPIA is to protect people from harm by protecting their personal information. PoPIA requires extra vigilance in all aspects of physical and information security. The basis of the PoPIA is to protect personal information and prevent information from being exposed to unauthorised persons. As a result, this implies an obligation to protect information relating to natural and juristic persons from any damage, including financial fraud, identity theft, misuse, and the abuse of personal information. PoPIA is…

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