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Most sought-after careers in Marketing

Marketing is a dynamic field that requires individuals with strong analytical, communication, and creative skills. This industry is constantly evolving, and new opportunities are arising as consumer behaviour and technologies change. In this blog, we will discuss some of the most sought-after careers in marketing. Digital…

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Exploring the Latest Supply Chain Trends: Digitalisation, Sustainability, and Resilience

In recent years, the supply chain industry has seen a significant shift towards digitalisation, sustainability, and resilience. With the pandemic highlighting the vulnerabilities and challenges faced by global supply chains, companies are now investing more in technology, sustainability, and risk management strategies. In this blog, we will explore the latest…

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The Impact of Social Media on Traditional Marketing Strategies

Social media has become an integral part of modern life, and its impact on traditional marketing strategies has been immense. In the past, businesses relied on traditional channels such as print advertisements, billboards, and television commercials to reach their target audience. Today, social media has changed the marketing landscape, giving…

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The Impact of AI on Supply Chain Management

Artificial intelligence (AI) has been transforming various industries, and supply chain management is no exception. AI is having a profound impact on the way businesses manage their supply chains, enabling them to improve efficiency, reduce costs, and increase overall profitability. In this blog, we will explore the impact of AI…

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The Adoption of Blockchain Technology in Supply Chain Management

Blockchain technology is changing the way businesses operate and manage their supply chains. By providing a secure and transparent ledger of transactions, blockchain has the potential to revolutionise supply chain management, improving efficiency, reducing costs, and increasing overall profitability. In this blog, we will explore the adoption of blockchain technology…

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The Impact of Industry 4.0 on Supply Chain Operations

Industry 4.0, which includes the integration of advanced technologies such as automation, the IoT, and artificial intelligence, is impacting supply chain operations in many ways. The benefits of moving to a completely automated, digital, and networked supply chain are enormous, even if it will take a lot of work and…

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Influencer marketing

Influencer marketing involves partnering with individuals who have a large following on social media platforms to promote a brand or product. This strategy has become increasingly popular in recent years, as it allows businesses to reach new audiences and tap into the credibility and trust that influencers have built with…

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Digital Transformation in Supply Chain Operations

Digital technologies are rapidly transforming the way that businesses operate, including supply chain management. Digital transformation’s gradual emergence and the ongoing development of several work process technologies have given rise to new aspects. The emergence of the Internet of Things (IoT) and other connected devices has profoundly affected the operational…

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