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5 reasons to choose a career in marketing

Choosing to build a career in marketing may be one of the best choices to make in 2022. Careers in this field are diverse and plentiful, as over 70% of organisations hire someone who is in charge of the marketing for the company (Coschedule, 2020) . If you aren’t sold yet, here are five great reasons why you should become a marketer. Firstly, you need to know what a marketer’s role entails. A day in the life of a marketer is varied depending on the specialisation you have chosen. The main role however is to drive…

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Utilising the Metaverse – 3 ways for marketers to use the Metaverse

Image source: (Facebook, 2022) Utilising the Metaverse – 3 ways for marketers to use the Metaverse The idea of being able to reach your loved ones at the click of a finger has long been the best part about social media – keeping in touch and staying close. But what if we told you that you could be anywhere in the world and still be able to meet up with friends and family…virtually! In October of 2021, Facebook announced a major change to their company moving from “Facebook” to “Meta”. Meta as a parent…

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Using influencer’s influence in marketing

Influencers have become one of the greatest digital assets for digital and social media marketing in the past decade. The Influencer Marketing Hub estimates that the industry itself grew to a whopping $14billion in 2021 (read more here). The industry continues to grow and with the advent of new social media apps and platforms like TikTok (read more about TikTok is and its rapid success here), the influence that influencers hold also continues to sky rocket as people find new ways to become influential – making influencing far more profitable across platforms, industries, demographics and areas…

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Do consumers really care about corporate social responsibility?

In our previous blog, “Climate Change and how marketers can contribute to helping stop the climate crisis”, we highlighted several key reasons why marketers should look to increasing their corporate social responsibility to the planet not just behind the scenes, but within their marketing campaigns and creative ideas. This is further expanded on in an earlier blog where we looked at how social issues undeniably affect the supply chain and ethical consumerism continues to grow as a concern amongst consumers globally. In this blog we explore whether social responsibility in business really is going to change the way…

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Personalisation of Artificial Intelligence (AI) technology in marketing

With the uses for Artificial Intelligence continuing to emerge, it’s becoming increasingly important for marketers to understand the value AI technology can bring to business, as well as the pitfalls one may find when faced with generic AI features and technology. While the tech industry continues to niche AI technologies to further serve mankind, programmers have in some instances failed to consider the impact that generic responses and robotic messaging can have on consumers. So, as marketers we need to be asking “What can we do to personalise AI technology” for our customers and to the benefit of the organisation?…

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EdTech – what the future of education technology could look like for South Africans

Education Technology has become the new normal across the globe as a circumstance of the COVID-19 pandemic.  The locking down of schools in South Africa, has most certainly hastened the shift to online learning (BusinessLive, 2021). For a country like South Africa where more than 70% of students live in working-class environments with limited access to the Internet, the future of education driven by technology may seem bleak. Let’s also not forget the need for social stimulation and real-life interactions previously integrated into the school day and which children need to experience if they are to develop social…

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Conglomerates and how all your favourite brands are intrinsically linked

For most, a trip to the supermarket or a quick grocery run is easy. We have our preferred brands and products and always resort back to what we know or enjoy the most. But what if we told you that no matter what brand of cereal you buy, they’re all pretty much owned by the same company? What about if we told you that all your favourite fashion brands are very much competing with each other under one big umbrella company? The monopoly on the goods-market is bigger than we realise and sometimes our loyalties to brands lay particularly…

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Climate Change and how marketers can contribute to helping stop the crisis

In the past decade, it has become increasingly popular for brands and marketers alike to form alliances towards socio-political causes. “Activism” has become a great part of our society as young people, like Malala Yousafzai and Greta Thunberg take to world stages and demand that their grievances be heard. As more young people try to navigate their futures and protect themselves from the social ills we face today, it has become increasingly difficult for brands to market their products and services in the same way it did in years before. What’s more important than marketing itself, is that brands…

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Supply Chain Management – What 2022 holds for the Supply Chain and logistics industry

The unprecedented risks and trials brought forth by COVID-19 has placed great pressure on managers within the logistics and supply chain industry. While most of the population was in lockdown, several logistics companies had to see to the deliveries of whole goods, foods, products and minerals against the backdrop of a shutdown infrastructure and slowing economy. Add to that issues of riots and looting (read about that here), many of these companies had to ‘get creative’ in how to move forward. As the dust settles for what has been a trying 2021 year, it is clear that this…

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Why are small businesses important for the economy?

It goes without saying that small businesses promote and encourage local entrepreneurship. But more than that, this article continues that, “Small businesses provide opportunities for entrepreneurs, jobs for neighbours and gathering places for communities. They’re rooted in the landscape where they grow, and they give back vitality and sustenance.” For many, small businesses are the local corner shops, or the homemade brownie side hustles the teenagers down the road are selling, but Pineapple Payments reports that small businesses are in fact any business with less than 500 employees. In this case, almost…

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