Semester 1 late registrations close on 1 March 2024. Better late than never - Apply Now!.

How AI Tools are Revolutionising Marketing: The Benefits of Automation, Personalisation, and Data Analysis

Artificial Intelligence (AI) is changing the game for marketers in today’s fast-paced and competitive digital landscape. With the use of AI tools, marketers can streamline their marketing efforts and achieve better results through automation, personalisation, and data analysis. In this blog, we will explore the benefits of these tools in marketing and how they are revolutionising the industry. 1. Automation One of the most significant benefits is automation of repetitive tasks, such as email marketing, social media posting, and lead generation, freeing up marketers’ time to focus on more creative and strategic tasks. This not only…

Read More

The Impact of Social Media on Traditional Marketing Strategies

Social media has become an integral part of modern life, and its impact on traditional marketing strategies has been immense. In the past, businesses relied on traditional channels such as print advertisements, billboards, and television commercials to reach their target audience. Today, social media has changed the marketing landscape, giving businesses a new platform to connect with customers and engage with their target audience. In this blog, we will explore the impact of social media on traditional marketing strategies and how businesses can leverage these platforms to their advantage. The impacts of social media One of the biggest impacts…

Read More

Influencer marketing

Influencer marketing involves partnering with individuals who have a large following on social media platforms to promote a brand or product. This strategy has become increasingly popular in recent years, as it allows businesses to reach new audiences and tap into the credibility and trust that influencers have built with their followers. Let’s find out more. What is influencer marketing? Influencers can be anyone and can be found anywhere. Their substantial online and social media followings are what give them influence. A brand works with an online influencer to promote one of its goods or services through influencer marketing.

Read More

Data-driven marketing

With the increasing amount of data available, businesses are using data to inform their marketing strategies and make better decisions. This includes using data analytics to track customer behaviour, website traffic, and social media engagement, as well as using artificial intelligence and machine learning to automate and optimise marketing campaigns. A marketing degree would provide students with the skills needed to analyse and interpret data, as well as use technology to implement data-driven marketing strategies. What is data-driven marketing? The strategy of optimising brand messaging based on customer information is known as data-driven marketing. Data-driven marketers use consumer information…

Read More

What is the future of marketing graduates?

Marketing is a broad career category, and the role of a marketing manager or professional varies greatly depending on the company and industry in which they work. Ask any marketing manager or professional what they do at work, and they’ll give you different answers. Marketing is no longer a one-size-fits-all job, and its role is constantly changing with the advent of new technologies. Undoubtedly, technology has dramatically impacted the marketing landscape and forever changed how marketers work. Now, marketing teams have to respond faster because the industry is so fast-paced. Many marketing graduates aspire to be managers one day, and…

Read More

The importance of marketing in the 21st century

Marketing is an important part of doing business. The majority of businesses cannot survive without marketing efforts. Marketing can be defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that value customers, clients, partners, and society at large. In the 21st century, digital marketing has become the main and most important form of marketing. Let’s find out more about the importance of marketing in the 21st century. Marketing in the 21st century Today, marketing has become a combination of traditional and digital channels that brands and businesses use to promote their products…

Read More

Marketing during a crisis – How brands should determine whether to pause a campaign

When the world grapples with the aftermath of a natural disaster, a domestic terrorist attack, or a global pandemic, brands may need to “pause” their marketing efforts. Read the room properly so as not to appear selfish, tone-deaf, or opportunistic. It’s beautiful when they nail it. If they don’t, the results can be dire. Brands need to determine how they would market, or if they should continue their marketing efforts, during a crisis. Brands should pause their campaigns during: Natural disasters. Pausing a campaign after a natural disaster is common, but brands can also pause in anticipation of dangerous…

Read More

Mass Marketing has its pros and cons but can it keep up in a digital world?

Gone are the days when brands became household icons overnight, and now, marketers are looking for new ways to connect with potential customers. Over the years, consumers have developed entirely new and more sophisticated shopping habits. Mass marketing peaked ten years ago when advertising opportunities were limited to targeted and differentiated marketing. Times have changed. Digital marketing has made old marketing techniques ineffective, forcing brands to rethink how they engage with consumers.   What is mass marketing? Mass marketing targets as many potential customers as possible, ignoring niches, needs, and demographics. This kind of campaign focuses on higher sales…

Read More

4 lessons Nando’s can teach us about successful marketing

Nando’s highly profitable restaurant franchise has grown steadily since its inception in South Africa in 1987. Today, the chain has over 1,000 stores worldwide and trades in over 20 countries. For many, Nando’s epitomises smart marketing in South Africa. The brand’s hilarious advertising and social media presence have made many businesses envious of its marketing strategy. There are plenty of tips to skyrocket your marketing campaigns by looking at the advertising efforts made by Nando’s. Here are four lessons Nando’s can teach us about successful marketing. 1. Stay Trendy Nando’s have become notorious for their satiric ads based on…

Read More

Marketing mistakes to avoid in 2023

Digital marketing is the future of marketing and continues to grow each year. According to a Forrester report, globally, the digital marketing sector will spend over R2,5 trillion. Although brands and marketers are placing more importance and money on digital marketing, there are still certain mistakes being made that are wasting time and money. Here are the marketing mistakes to avoid in 2023: Not defining an audience or having a clear marketing strategy  Many brands roll out campaigns each month without having a clear intention to reach their target audience and achieve a specific action. If a brand does not…

Read More