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Marketing skills you need to reach success in 2022

This year more than ever, marketers are be faced with new challenges and opportunities. Technology is driving change in this industry with the likes of AI, the Metaverse, and Augmented Reality (LinkedIn, 2021). This may be intimidating at first, but don’t fret. We have compiled a list of the most important marketing skills you will need in 2022 to get ahead.   Copywriting Being able to write persuasive and engaging content is a skill that not many marketers have. Being able to do so drives sales, as the content catches the consumer’s attention which sparks a…

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5 reasons to choose a career in marketing

Choosing to build a career in marketing may be one of the best choices to make in 2022. Careers in this field are diverse and plentiful, as over 70% of organisations hire someone who is in charge of the marketing for the company (Coschedule, 2020) . If you aren’t sold yet, here are five great reasons why you should become a marketer. Firstly, you need to know what a marketer’s role entails. A day in the life of a marketer is varied depending on the specialisation you have chosen. The main role however is to drive…

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Using influencer’s influence in marketing

Influencers have become one of the greatest digital assets for digital and social media marketing in the past decade. The Influencer Marketing Hub estimates that the industry itself grew to a whopping $14billion in 2021 (read more here). The industry continues to grow and with the advent of new social media apps and platforms like TikTok (read more about TikTok is and its rapid success here), the influence that influencers hold also continues to sky rocket as people find new ways to become influential – making influencing far more profitable across platforms, industries, demographics and areas…

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How has marketing changed over time? From traditional to digital, the big shift!

The shift from traditional media marketing in the form of newspapers, television, flyers, billboards and pole posters, to digital billboards, social media, google ads and other major forms of digital media has been both quick and big. With the advent of services like MySpace and Bebo back in the early 2000s already, celebrities and brands found themselves using these age-old social media platforms to post fun personal photos, snippets of their thoughts and little albums or movie spoilers. But marketing on MySpace and Bebo was never as big as it is on Facebook, Instagram, Pinterest, LinkedIn, Twitter and TikTok…

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Digital Marketing Tools that are expected to be trendy in 2022

Digital Marketing trends have continued to grow over the past year, especially given the COVID-19 pandemic. People have found different and new ways to optimise their time and entertain themselves and their families using online platforms and digital technology. The same can be said for businesses, small and big, who have had to utilise new tools to increase engagement, performance and overall value with their consumers. They have in many cases been forced to better use online strategies like Search Engine Optimisation in order to be found by customers in an increasingly competitive landscape – Google’s search results page.

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Trademarks and copyrights – how do they work in South Africa?

Dingley Marshall Lewin, a leading Intellectual Property firm in South Africa explains that Intellectual Property protection is an integral part of insuring a business. If you are aware of what type of IP rights you own, you can address them by taking legal action. In this case, it would be best to consult a professional. However, many business owners don’t know much about intellectual property law and how it works in South Africa? We have broken it down for you: 1. Trademark A trademark can serve as an effective way to protect your name,…

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The importance of digital marketing for business owners

Did you know that in 2021, there are around 4.66 billion active internet users worldwide? This statistic indicates how the digital landscape has boomed in recent years, and it will only continue to grow as time goes on. Your business’ digital marketing strategy is your key to unlocking a path to access these potential customers. When a new business gets started one of the most important things they need to establish is how to reach and engage with their target market most effectively. Your product may be miles ahead of that your competitors are selling, but this won’t…

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Mega, Macro, Micro and Nano-Influencers. What’s the difference?

    Mega, Macro, Micro and Nano-Influencers. What’s the difference? In 2019, a survey conducted by MediaKix revealed that the influencer marketing industry was on the rise to becoming one of the most lucrative industries and tools for marketers. And now, 2021 has been dubbed the year of South Africa’s influencer economy. As digital marketing continues to lead the advertising industry away from traditional marketing strategies, the influencer industry has become key in driving campaigns and advertising products and services. A social media trends report released by GWI Core Q4 2020 reveals…

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How Covid-19 increased consumerism despite many losing their jobs and streams of income

By March 2020, most of the world was put into mandatory lockdown after the World Health Organisation declared Covid-19 a pandemic (read more about that here). This meant that consumers were following stay-at-home orders and were restricted to leaving the house for essential services and  shopping only. For many people, upskilling, taking on a new hobby or not wanting to forgo their daily routines meant that the purchases of gym equipment, for example, increased as people were now limited to going to the gym. With many people losing their jobs or primary streams of income due to lockdowns,…

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Good leadership in the post-pandemic world

According to Forbes, the true value of a high-performing team and the effectiveness of its leader become all the more visible during major disruptions such as the COVID-19 pandemic. A team’s resilience is characterised by its ability to pivot, rebound and continually innovate its way out of an impossible situation. In reference to a leadership style, the acronym ‘A.G.I.L.E.’, Forbes states, produces an “approachable, grounded, innovative, leveraging and empathic” leader. These are arguably non-negotiable characteristics that leaders today need to demonstrate if their teams are to survive the impacts of COVID-19. Let’s break it down.    …

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