2023 Semester 1 Intake. Applications for semester 1 intake are open. Apply now.

What’s all the hype about TikTok, is it a viable marketing channel yet?

You’ve heard about TikTok before, but how can we use the platform as marketers to expand our reach? In this blog we cover the basics of TikTok and different ways how ads can be executed on the app. What is TikTok? In case you have been living under a rock, TikTok is a simple to use mobile app that allows users to upload and edit short form videos ranging from one second up to three minutes. It has become what SnapChat and Instagram had hoped they could become: The next best and biggest thing in video creation – the…

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Unprecedented disruption has reshaped the future of logistics

  With the Covid-19 outbreak, a fundamental but unpredictable risk to the logistics industry has shown up. For many countries and companies, keeping up with the market has been nothing short of difficult and uncertain. The challenge Covid-19 presents has forced industry leaders to rethink the way forward and this includes analysing the risks and challenges of the supply chain in order to get back to business as usual. Supply Chain Risks and Challenges According to Accenture, the pandemic has brought a new type of consumer to the market and while the demand for fast supply…

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Digital vs traditional marketing – how has it been influenced by COVID-19?

The debate of whether digital or traditional marketing is most valuable or otherwise more effective is an endless one. However, since the Covid-19 pandemic first hit, the shift towards digital has been exponential as traditional channels for advertising have come under pressure, become a lot more expensive and in some cases, obsolete.   As consumers have had to adjust their lifestyle habits during this time, their media habits have also changed; creating very real consequences for the ‘traditional’ media industry and new, accelerated opportunities for its ‘digital’ counterparts.   What’s the difference? When we refer to ‘traditional marketing’, we…

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Covid-19’s impact on supply networks is slowing down the fight against climate change

  Solar energy developers around the world are slowed down by a spike in the costs of materials, labour and transporting as the world economy recovers from the Covid-19 pandemic (read more about that here). . An Economic Times India article suggests the zero-emissions solar energy market is showing slower growth at a time when world governments are ramping up their efforts against climate change, and marks a reversal to growth after a decade of lowering prices. One of the greatest challenges to solar energy manufacturers is the soaring cost of steel, which has risen…

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5G – Game-changer, or hype?

It has become increasingly clear that digitising businesses is no longer a ‘nice to have’, but a necessity that if not already completed or underway at your organisation, now essentially needs to happen overnight. Adding to the urgency and need for companies across all sectors to prioritise digitisation, is the rise of Fifth-Generation cellular wireless networks – ‘5G’. Not simply a faster 4G, 5G has been hyped up to be one of the most transformative technologies in the history of telecommunications. 5G is 10 times faster, supports 10,000 times more network traffic and can handle 100 times more devices…

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From cloud computing to cloud chains – the rise of SCAAS

Ever since Salesforce arrived on the scene nearly 20 years ago, the holy grail of business start-ups has been to emulate the model it essentially created: software as a service (SaaS). There is good reason for this model being so coveted, not only by start-ups but also by captains of industry across sectors where there have been countless efforts to replicate it. The SaaS model allows for amazing margins at scale and predictable annuity revenue streams. For customers, it lowers upfront costs and often leads to better service and product improvements over time. The question being, can the benefits…

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Life’s always been about creating moments. But now it’s all about the ‘micro’ moments! It’s an impulse thing…

Depending on your age, you may remember as a youngster being dragged around supermarkets with one or both of your parents for the monthly or weekly grocery shop. Precious moments you’d no doubt rather have spent with friends or quite frankly any other way imaginable. The highlight of these trips was typically the moment your captor (aka parent) headed towards the tills as this meant your torment was almost over. For your parent(s) however, they knew that for them ten minutes of their own unbearable and unfortunately unavoidable (thanks to marketer’s) personal hell was most likely about to begin.

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Benefits of online short courses (2021)

Will a short course take your career to the next level? The job market is becoming increasingly more competitive regardless of the industry you are in, this means that having a certain expertise is no longer sufficient and to truly thrive in your career it is recommended to take an approach of continuous learning. There is nothing employers seek more than employees who are committed to self-improvement. If you are adamant to take your career to the next level, there is no better way to do it than online short courses. What is a Short Course? A short course…

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How to pivot traditional marketing skills into practical digital marketing skills (2021)

In a world that is continuously evolving, adaptability is a key characteristic. Adaptability is the ability to constantly adjust to new conditions. Since the Internet was first introduced, there has been a massive change in marketing. Businesses are no longer only using older, traditional ways to advertise their products or services. They are having to radically shift towards a more modern way which is being driven and fueled by digital technology. In order to remain relevant as a marketer, those with a background in traditional marketing have had to pivot their skills to make them valuable resources again, but…

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5 Reasons why brand management is important

$84.02 Billion US Dollars – the brand value of Coca Cola in 2020. 1.9 billion – The estimated number of Coca Cola sales per year. 94% – the percentage of the world’s population that can explain what the Coca Cola logo is associated with – joy and happiness. So, what’s the key to Coca Cola’s longevity and resilience? Brand management! What is brand management? Brand Management is a series of techniques that increases the perceived value of a product, service or brand over time. Successful brands are built on the foundation of a meaningful brand strategy…

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