Applications for Semester 2 intake are now open. Level-up your Marketing Career and Apply today. Apply Now!.

Home / Marketing / Page 4

Marketing

How “buy now, pay later” marketing is turning the finance sector upside down

5 April 2022
Categories: General, Marketing

Financial marketing has followed specific trends and norms over the years. For example, think of popular banks and insurance companies, many of their logos and campaigns contain the colour blue. The colour blue in the finance sector has been dubbed the colour of trust and is used extensively in finance marketing. But “buy now, pay later” marketers have thrown this norm out the window and introduced a new trend in financial marketing. What is “buy now, pay later”? “Buy now, pay later” is a revolutionary form of short-term financing which allows consumers to make a purchase and pay for it…

Read More

B2B marketing trends you should know about in 2022

5 April 2022
Categories: General, Marketing

Due to social and cultural shifts, the decision-making processes of B2B customers have shifted as well. B2B marketing is when one business markets itself to another business. This takes place when the products or services of one company are needed for the other company to operate or improve. B2B marketing has become extremely lucrative, with the global B2B marketing size being valued at $7.72 trillion according to a Grand View Research report. Within the next 5 years, the global marketing size is estimated to be worth over $25 trillion. To take advantage of this and ensure that…

Read More

The top marketing fails of all time

21 February 2022
Categories: General, Marketing

Marketing fails to learn from The success of a marketing campaign largely depends on the concept and the quality of the initial idea. But without proper execution or planning, that good idea could flop badly. In today’s marketing climate, competition is rife and originality is one of the most valuable resources. Unfortunately, many brands have made some big marketing mistakes in pursuit of success and originality, resulting in major consequences. Here are three top marketing fails that we can all learn from. 1. Kendall Jenner’s Pepsi Ad In 2017, political activism was one of the biggest movements across the…

Read More

Is remote working good for marketing teams?

21 February 2022
Categories: General, Marketing

Due to the COVID-19 pandemic, most businesses that do not have front-line workers have had to conduct business remotely. As lockdown restrictions have lightened, some businesses have gone back to the office, but many have chosen to keep remote working the new norm. Especially in the marketing industry, remote working has been shown to offer marketing teams a range of benefits, but it also has its downside. To fully understand the effects of remote working, we have compiled a list of the advantages and disadvantages of remote working. What are the advantages to remote working? It is clear that remote…

Read More

Free marketing tools for small businesses

21 February 2022
Categories: General, Marketing

Online marketing tools have been a saving grace for many small to medium-sized businesses. Online marketing tools offer businesses the ability to automate repetitive tasks, collect data, optimise campaigns, and to improve organisation in general. These benefits assist businesses in reaching a broader audience to level the playing field between them and well-established businesses and companies. Although many online marketing tools have paid package options for businesses, many offer free versions of the marketing tool. This is extremely useful for start-ups and small businesses that do not have the budget for an expensive marketing tool or even a marketing team.

Read More

Different management styles – Which one suits a marketing manager best?

21 February 2022
Categories: General, Marketing

Managers often carry the stigma of being disliked and tyrannical. These stigmas and perceptions depend on the specific management style a manager uses. Management styles depend on the type of person, the type of company they are employed by, and the employees under their authority. No management style can be categorised as a one-size-fits-all style, which requires managers to curate a management style best suited to their environment. We will list five different management styles which are commonly found in the workplace with their advantages and disadvantages to determine which management style suits marketing managers best. The authoritative management style…

Read More

The top 7 marketing trends for 2022

1 February 2022
Categories: General, Marketing

A new year brings new opportunities. For marketers, new opportunities are their bread and butter, as they have to always stay on top of their game. Marketing trends for 2022 meet the needs and wants of clients, with digital marketing trends being at the forefront. Digital marketing has become an important form of marketing in recent years. This has been shown in employment statistics where over 60% of companies employ or plan to employ digital marketers to their marketing teams (Clickthrough, 2019). Here are the top seven marketing trends for 2022. Utilising the Metaverse Facebook…

Read More

Marketing skills you need to reach success in 2022

1 February 2022
Categories: General, Marketing

This year more than ever, marketers are be faced with new challenges and opportunities. Technology is driving change in this industry with the likes of AI, the Metaverse, and Augmented Reality (LinkedIn, 2021). This may be intimidating at first, but don’t fret. We have compiled a list of the most important marketing skills you will need in 2022 to get ahead.   Copywriting Being able to write persuasive and engaging content is a skill that not many marketers have. Being able to do so drives sales, as the content catches the consumer’s attention which sparks a…

Read More

5 reasons to choose a career in marketing

1 February 2022
Categories: General, Marketing

Choosing to build a career in marketing may be one of the best choices to make in 2022. Careers in this field are diverse and plentiful, as over 70% of organisations hire someone who is in charge of the marketing for the company (Coschedule, 2020) . If you aren’t sold yet, here are five great reasons why you should become a marketer. Firstly, you need to know what a marketer’s role entails. A day in the life of a marketer is varied depending on the specialisation you have chosen. The main role however is to drive…

Read More

Using influencer’s influence in marketing

1 February 2022
Categories: General, Marketing

Influencers have become one of the greatest digital assets for digital and social media marketing in the past decade. The Influencer Marketing Hub estimates that the industry itself grew to a whopping $14billion in 2021 (read more here). The industry continues to grow and with the advent of new social media apps and platforms like TikTok (read more about TikTok is and its rapid success here), the influence that influencers hold also continues to sky rocket as people find new ways to become influential – making influencing far more profitable across platforms, industries, demographics and areas…

Read More