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How has the marketing industry changed over the past few years?

Marketing has never been simple, but marketing was much simpler just a few years ago. The main objective of marketing used to be to create a smart, attention-grabbing marketing communication and then strategically place it to get as many views as possible. Today, marketers have to be much smarter and more intentional. Consumers are discerning and need more than a clever advert to be swayed. In today’s climate, marketers need to have a good understanding of human nature. Striking graphics, catchy slogans, and good copywriting aren’t enough. Marketers need social insight to truly capture the attention of their target market.

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What are the types of digital marketing?

Since the advance of technology, marketing has never been the same. Today, businesses and marketers have utilised technology to create digital marketing. Digital marketing is a form of marketing that uses online media to spread brand messages and content. Digital marketing distributes brand messages and content through search engines, social media platforms, applications, email campaigns, and websites. This form of marketing functions to reach the target audience with conversion-oriented messages to make more sales and grow brand loyalty. Marketers know that being innovative is a part of their job description, and this is why there are many different types of…

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The do’s and don’ts of Social Media Marketing

Social media is mainly used to post an occasional selfie, keep up with friends and family, and follow your favourite celebrities’ daily lives. But for businesses and brands, social media has become a valuable tool. Business owners can use the various platforms to promote businesses and brands, direct consumers to websites, and build a connection with customers and potential customers. Besides this, social media marketing is also able to collect consumer data which marketers can use to improve the marketing, it can offer more information about industry competitors, and it can even increase market share. To do social media marketing…

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The best customer retention strategies

Customer retention is one of the key objectives of marketers as it keeps a brand afloat. Customer retention is the ability of a brand to keep its customers returning after making purchases. Marketers aim to achieve the ‘customer loyalty loop’, which is a cycle where customers continue to choose the products and/or services of a brand. To achieve high customer retention, marketers have to put certain strategies in place. These strategies will have a range of functions being to distract them from competitors and to heighten engagement. If you aren’t sure which customer retention strategies work best, we’ve got you…

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Marketing to women: It’s time to get it right

Marketing geared towards women has dramatically evolved over the years. Before, marketers seemed to see women as caricatures of themselves who needed beauty products, clothing, and cleaning products to survive. But in today’s society, many have recognised that women change societies and are often the driving force behind societies. Today, women have much more representation which has improved marketing towards them, but some marketers still haven’t gotten it right. If marketers fail at representing women properly, and respectfully, the brand loses money and customers. To have effective marketing campaigns geared towards women, marketers need to take note of a few…

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How “buy now, pay later” marketing is turning the finance sector upside down

Financial marketing has followed specific trends and norms over the years. For example, think of popular banks and insurance companies, many of their logos and campaigns contain the colour blue. The colour blue in the finance sector has been dubbed the colour of trust and is used extensively in finance marketing. But “buy now, pay later” marketers have thrown this norm out the window and introduced a new trend in financial marketing. What is “buy now, pay later”? “Buy now, pay later” is a revolutionary form of short-term financing which allows consumers to make a purchase and pay for it…

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B2B marketing trends you should know about in 2022

Due to social and cultural shifts, the decision-making processes of B2B customers have shifted as well. B2B marketing is when one business markets itself to another business. This takes place when the products or services of one company are needed for the other company to operate or improve. B2B marketing has become extremely lucrative, with the global B2B marketing size being valued at $7.72 trillion according to a Grand View Research report. Within the next 5 years, the global marketing size is estimated to be worth over $25 trillion. To take advantage of this and ensure that…

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The top marketing fails of all time

Marketing fails to learn from The success of a marketing campaign largely depends on the concept and the quality of the initial idea. But without proper execution or planning, that good idea could flop badly. In today’s marketing climate, competition is rife and originality is one of the most valuable resources. Unfortunately, many brands have made some big marketing mistakes in pursuit of success and originality, resulting in major consequences. Here are three top marketing fails that we can all learn from. 1. Kendall Jenner’s Pepsi Ad In 2017, political activism was one of the biggest movements across the…

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Is remote working good for marketing teams?

Due to the COVID-19 pandemic, most businesses that do not have front-line workers have had to conduct business remotely. As lockdown restrictions have lightened, some businesses have gone back to the office, but many have chosen to keep remote working the new norm. Especially in the marketing industry, remote working has been shown to offer marketing teams a range of benefits, but it also has its downside. To fully understand the effects of remote working, we have compiled a list of the advantages and disadvantages of remote working. What are the advantages to remote working? It is clear that remote…

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Free marketing tools for small businesses

Online marketing tools have been a saving grace for many small to medium-sized businesses. Online marketing tools offer businesses the ability to automate repetitive tasks, collect data, optimise campaigns, and to improve organisation in general. These benefits assist businesses in reaching a broader audience to level the playing field between them and well-established businesses and companies. Although many online marketing tools have paid package options for businesses, many offer free versions of the marketing tool. This is extremely useful for start-ups and small businesses that do not have the budget for an expensive marketing tool or even a marketing team.

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