2023 Semester 1 Intake. Applications for semester 1 intake are open. Apply now.

Why you should continue with marketing communications during a recession

The South African economy is officially in a recession and the COVID-19 pandemic has sent it into a flat spin. Many businesses have been forced to close their doors and those that are still open are looking where they can start cutting costs. Unfortunately, many make the biggest mistake of cutting costs on marketing communications first. Here are 3 reasons why you should continue to communicate to your market during a recession: It allows for re-positioning of your brand or presents you with an opportunity to introduce a new product. Advertising becomes less expensive during a recession. A consistent and…

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Why every manager should have project management skills.

Project management is defined as the process of leading the work of a team to achieve goals and meet success criteria at a specified time. By this definition any task that involves a team, has goals and a deadline can be considered a project. Managers are faced with numerous tasks that resemble projects, whether it be a stock take, determining an annual budget, planning a sales campaign, preparing for an audit or planning a staff function. The truth is that anything that does not form part of your day-to-day business is in essence a project, and as soon as…

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Supply Chain Management trends in 2021 to take us to infinity and beyond

The number one factor to impact, well anything, in 2020 was of course COVID-19. Supply chains were not spared. International trade ground to a halt with the volume of Global trade in May of last year down by 17.7% compared to the same month in 2019, economies crumbled and global GDP for 2020 contracted by an estimated 4.3% and Supply Chain Managers were throwing their demand forecasts out the window. The global pandemic has both battered the supply chain industry and at the same time brought to the fore how vital it…

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What is marketing and why choose it as a career?

What is the first thing that comes to mind when you hear the word marketing? Billboards? TV ads? Flyers? Many organisations are reluctant to invest substantial amounts of money into marketing as they often don’t understand the full host of benefits that it offers. Marketing isn’t just about promoting brand awareness. And it is much more than just selling. In fact, Marketing is one of the foundational pillars for building a successful, sustainable business. The primary objective of marketing is to identify and satisfy, or exceed, the ever-changing needs of consumers. By looking at this broad primary objective, it…

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Advertising during a pandemic: Brands that got it right!

ALRENE COETZEE, Social Media Manager at Digital Content Lab shares a light-hearted review on how some brands broke through the noise of COVID-19 advertising by showing us the funny side of the pandemic. When the COVID-19 pandemic hit South Africa at the beginning of 2020, a full national lockdown began at midnight on Thursday 26 March. Many brands had to make rather big adjustments to their marketing strategies in order to reach their customers at home using digital marketing tactics. So here we are, almost a year later, and still stuck with endless adverts from brands who seem to…

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Don’t let a poor economy stop you from starting a business

DILLON LOUW, Digital Content Creator at Digital Content Lab reviews what Netflix, Microsoft and Disney have in common and if its advisable to start a business in a recession. Netflix, Microsoft and Disney and other highly successful brands were all founded in poor economic times. This goes to show that even though we find ourselves in a shrinking economy, there are feasible business opportunities for savvy entrepreneurs. Need more evidence? The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks 500 of the largest United States corporations by total revenue for their respective fiscal…

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Top 7 marketing trends in 2021

Today’s marketing world travels at breakneck speed, and in order to succeed in this industry, you have to stay ahead of the game. Throughout 2020, and the COVID-19 pandemic, we saw consumers shift their shopping habits from in-person to online. This shift in consumer behaviour has led to a substantial change in the way marketers reach consumers. The pandemic has significantly impacted the way consumers search for, access, and utilise goods and services. It is important that marketers stay with the times. In this blog we review and discuss the top trends in marketing for 2021.    …

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SSC eTutorials

The IMM Graduate School is at the forefront of online education development and in a position to digitally support students through their academic journey.  The risk of feeling isolated (which is often experienced in distance learning) is significantly reduced when you become a part of a student community. No matter where in the world you are, our SSC eTutorials provide you with 12 weeks of live online classes in each semester, with great tutors. These tutorials are offered in the evenings and Saturday mornings, to enhance your distance learning experience.  They will help you keep pace with the…

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Authentic Assessment in the Digital Learning Environment

Meaningful evaluation of student competence in online learning. Introduction During 2020, focus has shifted to learning and teaching in the digital environment, which up until a few months ago, was regarded as inferior education.  Then necessity became the mother of invention as those who had clung to the familiar contact modes of delivery, were forced into the online environment.  Academics were forced to apply newly acquired didactic skills to accommodate learning and teaching in the digital space. Inevitably, with online education, came the need for online assessment. Institutions of higher learning, took traditional summative assessments online with little consideration…

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6 of the Most Profitable Small Businesses in South Africa

Zero to 100 million in only a few years: We take a look at South Africa’s start-ups that have grown from fledglings to million rand businesses. The Business of Iced Tea Vital Stats Player: Grant Rushmere Brand: Bos Brands Established: 2009 Visit: www.bosicetea.com When Grant Rushmere first envisioned Bos Ice Tea, he did it through the lens of creating a global brand. This wasn’t going to be a small local brand that would grow organically, and maybe enter international markets in the distant future. No. This was a brand engineered for stratospheric growth, which required a ballsy optimism…

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