Positions in the marketing field are vast and ever-changing as it evolves. This is why obtaining a postgraduate degree with a Marketing specialisation is able to open up an array of doors for you. Marketing encompasses a range of smaller fields, like advertising, PR, and digital design. Choosing to specialise…
Affiliate marketing, which is a form of “helpful advertising”, sees marketers offer content to an audience in search of a specific product or service. Whether it’s in the form of a blog post, social media posts, or a YouTube video, the content produced functions to answer the questions of the…
Gen Z represents the new generation of consumers, which means they should be the main focus of most marketers right now. But marketers have realised that traditional marketing techniques don’t work on Gen Z most of the time. Gen Z is known to hold brands to higher standards and don’t…
Marketing has never been simple, but marketing was much simpler just a few years ago. The main objective of marketing used to be to create a smart, attention-grabbing marketing communication and then strategically place it to get as many views as possible. Today, marketers have to be much smarter and…
Since the advance of technology, marketing has never been the same. Today, businesses and marketers have utilised technology to create digital marketing. Digital marketing is a form of marketing that uses online media to spread brand messages and content. Digital marketing distributes brand messages and content through search engines, social…
Social media is mainly used to post an occasional selfie, keep up with friends and family, and follow your favourite celebrities’ daily lives. But for businesses and brands, social media has become a valuable tool. Business owners can use the various platforms to promote businesses and brands, direct consumers to…
Customer retention is one of the key objectives of marketers as it keeps a brand afloat. Customer retention is the ability of a brand to keep its customers returning after making purchases. Marketers aim to achieve the ‘customer loyalty loop’, which is a cycle where customers continue to choose the…
Marketing geared towards women has dramatically evolved over the years. Before, marketers seemed to see women as caricatures of themselves who needed beauty products, clothing, and cleaning products to survive. But in today’s society, many have recognised that women change societies and are often the driving force behind societies. Today,…
Financial marketing has followed specific trends and norms over the years. For example, think of popular banks and insurance companies, many of their logos and campaigns contain the colour blue. The colour blue in the finance sector has been dubbed the colour of trust and is used extensively in finance…
Due to social and cultural shifts, the decision-making processes of B2B customers have shifted as well. B2B marketing is when one business markets itself to another business. This takes place when the products or services of one company are needed for the other company to operate or improve. B2B marketing…
