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Marketing

How has marketing changed over time? From traditional to digital, the big shift!

11 November 2021
Categories: General, Marketing

The shift from traditional media marketing in the form of newspapers, television, flyers, billboards and pole posters, to digital billboards, social media, google ads and other major forms of digital media has been both quick and big. With the advent of services like MySpace and Bebo back in the early 2000s already, celebrities and brands found themselves using these age-old social media platforms to post fun personal photos, snippets of their thoughts and little albums or movie spoilers. But marketing on MySpace and Bebo was never as big as it is on Facebook, Instagram, Pinterest, LinkedIn, Twitter and TikTok…

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Digital Marketing Tools that are expected to be trendy in 2022

29 September 2021
Categories: General, Marketing

Digital Marketing trends have continued to grow over the past year, especially given the COVID-19 pandemic. People have found different and new ways to optimise their time and entertain themselves and their families using online platforms and digital technology. The same can be said for businesses, small and big, who have had to utilise new tools to increase engagement, performance and overall value with their consumers. They have in many cases been forced to better use online strategies like Search Engine Optimisation in order to be found by customers in an increasingly competitive landscape – Google’s search results page.

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Trademarks and copyrights – how do they work in South Africa?

31 August 2021
Categories: General, Marketing

Dingley Marshall Lewin, a leading Intellectual Property firm in South Africa explains that Intellectual Property protection is an integral part of insuring a business. If you are aware of what type of IP rights you own, you can address them by taking legal action. In this case, it would be best to consult a professional. However, many business owners don’t know much about intellectual property law and how it works in South Africa? We have broken it down for you: 1. Trademark A trademark can serve as an effective way to protect your name,…

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The importance of digital marketing for business owners

31 August 2021
Categories: General, Marketing

Did you know that in 2021, there are around 4.66 billion active internet users worldwide? This statistic indicates how the digital landscape has boomed in recent years, and it will only continue to grow as time goes on. Your business’ digital marketing strategy is your key to unlocking a path to access these potential customers. When a new business gets started one of the most important things they need to establish is how to reach and engage with their target market most effectively. Your product may be miles ahead of that your competitors are selling, but this won’t…

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Mega, Macro, Micro and Nano-Influencers. What’s the difference?

2 August 2021
Categories: General, Marketing

    Mega, Macro, Micro and Nano-Influencers. What’s the difference? In 2019, a survey conducted by MediaKix revealed that the influencer marketing industry was on the rise to becoming one of the most lucrative industries and tools for marketers. And now, 2021 has been dubbed the year of South Africa’s influencer economy. As digital marketing continues to lead the advertising industry away from traditional marketing strategies, the influencer industry has become key in driving campaigns and advertising products and services. A social media trends report released by GWI Core Q4 2020 reveals…

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How Covid-19 increased consumerism despite many losing their jobs and streams of income

2 August 2021
Categories: COVID-19 / Coronavirus / Lockdown, General, Marketing

By March 2020, most of the world was put into mandatory lockdown after the World Health Organisation declared Covid-19 a pandemic (read more about that here). This meant that consumers were following stay-at-home orders and were restricted to leaving the house for essential services and  shopping only. For many people, upskilling, taking on a new hobby or not wanting to forgo their daily routines meant that the purchases of gym equipment, for example, increased as people were now limited to going to the gym. With many people losing their jobs or primary streams of income due to lockdowns,…

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Good leadership in the post-pandemic world

2 August 2021
Categories: COVID-19 / Coronavirus / Lockdown, General, Marketing

According to Forbes, the true value of a high-performing team and the effectiveness of its leader become all the more visible during major disruptions such as the COVID-19 pandemic. A team’s resilience is characterised by its ability to pivot, rebound and continually innovate its way out of an impossible situation. In reference to a leadership style, the acronym ‘A.G.I.L.E.’, Forbes states, produces an “approachable, grounded, innovative, leveraging and empathic” leader. These are arguably non-negotiable characteristics that leaders today need to demonstrate if their teams are to survive the impacts of COVID-19. Let’s break it down.    …

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What’s all the hype about TikTok, is it a viable marketing channel yet?

13 July 2021
Categories: General, Marketing

You’ve heard about TikTok before, but how can we use the platform as marketers to expand our reach? In this blog we cover the basics of TikTok and different ways how ads can be executed on the app. What is TikTok? In case you have been living under a rock, TikTok is a simple to use mobile app that allows users to upload and edit short form videos ranging from one second up to three minutes. It has become what SnapChat and Instagram had hoped they could become: The next best and biggest thing in video creation – the…

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Unprecedented disruption has reshaped the future of logistics

13 July 2021
Categories: General, Marketing

  With the Covid-19 outbreak, a fundamental but unpredictable risk to the logistics industry has shown up. For many countries and companies, keeping up with the market has been nothing short of difficult and uncertain. The challenge Covid-19 presents has forced industry leaders to rethink the way forward and this includes analysing the risks and challenges of the supply chain in order to get back to business as usual. Supply Chain Risks and Challenges According to Accenture, the pandemic has brought a new type of consumer to the market and while the demand for fast supply…

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Digital vs traditional marketing – how has it been influenced by COVID-19?

13 July 2021
Categories: COVID-19 / Coronavirus / Lockdown, General, Marketing

The debate of whether digital or traditional marketing is most valuable or otherwise more effective is an endless one. However, since the Covid-19 pandemic first hit, the shift towards digital has been exponential as traditional channels for advertising have come under pressure, become a lot more expensive and in some cases, obsolete.   As consumers have had to adjust their lifestyle habits during this time, their media habits have also changed; creating very real consequences for the ‘traditional’ media industry and new, accelerated opportunities for its ‘digital’ counterparts.   What’s the difference? When we refer to ‘traditional marketing’, we…

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