Is remote working good for marketing teams?
Due to the COVID-19 pandemic, most businesses that do not have front-line workers have had to conduct business remotely. As lockdown restrictions have lightened, some businesses have gone back to the office, but many have chosen to keep remote working the new norm. Especially in the marketing industry, remote working has been shown to offer marketing teams a range of benefits, but it also has its downside. To fully understand the effects of remote working, we have compiled a list of the advantages and disadvantages of remote working.
What are the advantages to remote working?
It is clear that remote working works well for marketing teams. Remote working offers higher levels of productivity, it has shown to save the business more money, it has improved engagement with employees, and it has given marketing companies access to marketers they would not have typically had access to.
- Higher levels of productivity
Remote working has increased the productivity of employees since the start of the pandemic. Many people had their reservations about remote working as they were worried that working from home would make employees lazy or lacklustre, but employee productivity has increased seeing that employees are more comfortable at home. Without having the stresses of the office, as well as commuting stress, marketers have been able to work with less stress which has resulted in higher productivity and a higher quality of work.
- Remote working saves money
Marketing companies are able to save money by remote working seeing that they do not have to pay rent for office spaces or have to spend money on office supplies. Remote working also offers marketers the ability to save as they do not have to commute to work.
- Remote working improves engagement with employees
Remote working has offered marketers the option to relax and unwind when they have completed their tasks. As this is an incentive to complete their task faster, engagement has increased with marketers. In turn, this has resulted in better communication between marketers and their supervisors and managers.
- Remote working has opened the door to meeting more marketers
Being based in an office only allows marketing companies access to marketers in close proximity and marketers who are willing to move closer to the office. But remote working destroys the boundaries of in-office working. Now, marketing teams can welcome any marketer on board, no matter their location. This has been extremely beneficial to marketing teams as they are able to choose from the cream of the crop.
What are the disadvantages of remote working?
Like most things in life, everything has a good and a bad side. The downsides to remote working are that it has made teamwork a bit more challenging and it has caused feelings of isolation.
- Remote working has made teamwork challenging
When marketing teams are based in-office, teamwork has been simple as they can communicate face-to-face in real-time. Now that many marketing teams work remotely, they have been forced to adapt to communicating effectively over text, email, and video calls to work well as a team.
- Remote working has caused feelings of isolation
Although remote working offers more freedom and less stress, it does isolate marketers from their teams. If people do not socially interact with other people, depression and lower levels of productivity are often the results. To combat isolation and lower levels of productivity, marketing companies should combine remote working and in-office working if possible, they should arrange video calls with the camera on during meetings, and should celebrate special occasions such as birthdays and holidays.