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Navigating the talent shortage in supply chain: The IMM Graduate School advantage

28 September 2023
Categories: General, Supply Chain

In the present globalised economy, the supply chain plays a vital role in various industries. It encompasses tasks from sourcing raw materials to delivering finished products, making its effective management crucial for a company’s competitiveness and profitability. However, a significant challenge has arisen in recent years: a shortage of skilled professionals in this field. In this blog, we’ll explore the supply chain talent deficit and shed light on why pursuing a career in supply chain management with qualifications and skills from the IMM Graduate School is a prudent choice. Tackling the Talent Shortage in Supply Chain The supply…

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Exploring the transformations of ‘X’ (formerly Twitter)

28 September 2023
Categories: General, Marketing

In the constantly evolving world of social media, ‘X,’ previously recognised as Twitter, has undergone substantial metamorphoses and adaptations that have left advertisers and users equally captivated and at times perplexed. These alterations have not only reconfigured the platform but have also wielded a notable influence on contemporary marketing methodologies. In this blog, we will delve into the odyssey of ‘X’ and scrutinise how it has fundamentally transformed the landscape of social media marketing. The Evolution of ‘X’ The inception can be traced back to ‘Twitter,’ a microblogging platform that took root in 2006, gaining recognition for its 140-character confinement…

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The difference between a Higher Certificate in Supply Chain Management and a Bachelor of Commerce (BCom) in International Supply Chain Management

5 September 2023
Categories: General, Supply Chain

In today’s interconnected global economy, without well managed supply chain systems, businesses will struggle and eventually die. With the rapid expansion of international trade and the growing complexity of logistics networks, professionals in the field of supply chain management are in high demand. Aspiring supply chain managers looking to enter this dynamic domain often face a wide range of studying options. Two popular choices are the Higher Certificate in Supply Chain Management and the Bachelor of Commerce (BCom) in International Supply Chain Management offered by the IMM Graduate School. Let’s find out what to expect from each programme,…

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Navigating the dark: Loadshedding’s ripple effect on South Africa’s supply chains

5 September 2023
Categories: General, Supply Chain

In the realm of supply chain management, where efficiency and precision are paramount, disruptions can send shockwaves through even the most finely-tuned systems. One such disruption that has cast its shadow over the supply chains of South Africa is loadshedding. This blog delves into the intricate web of challenges that loadshedding poses to supply chains, exploring its repercussions on manufacturing, logistics, inventory management, and supplier relationships. Moreover, it seeks to equip businesses with strategies to bolster their resilience and seek sustainable solutions in the face of this persistent energy constraint. The loadshedding landscape in South Africa Loadshedding, the…

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Locked in or opting out? The transparency debate in subscription services

5 September 2023
Categories: General, Marketing

In an era dominated by digital innovation, subscription models have become the cornerstone of modern marketing strategies. From streaming services to software packages, subscription-based offerings have reshaped the way we consume products and services. While these models offer convenience and flexibility, they have also raised questions about transparency, customer choice, and the ethics of lock-in strategies. Subscription models: The modern marketing marvel The allure of subscription models is undeniable. They promise access to a range of services at a fixed price, eliminating the need for individual purchases. This arrangement benefits both businesses and consumers. Companies can ensure a steady…

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Exploring the pros and cons brand activism in today’s social landscape

5 September 2023
Categories: General, Marketing

In today’s rapidly evolving social landscape, where public sentiment is more vocal and visible than ever before, brands find themselves at a crossroads when it comes to addressing social and political issues. This phenomenon, known as brand activism, involves companies taking a clear stance on matters ranging from climate change and equality to human rights and political reform. This approach has ignited passionate debates about the role of businesses in such conversations and the potential risks and benefits they face. In this article, we delve into the pros and cons of brand activism, examining its impact on brands, marketing strategies,…

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Unveiling the Hidden Heroes: How Supply Chains Shape Our Everyday Lives and Unlock Career Opportunities

1 August 2023
Categories: General, Supply Chain

Behind the scenes of every product we use, every meal we eat, and every package we receive, there is a complex network of interconnected activities known as the supply chain. From sourcing raw materials to delivering finished goods, supply chains play a crucial role in shaping our everyday lives. In this blog, we will unveil the hidden heroes of the supply chain industry, explore its impact on our daily experiences, and discover the vast career opportunities it offers. Whether you’re a student deciding on a career path or a professional seeking new horizons, the world of supply chain management…

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Uncovering the Success Story: How PRIME Drink Mastered Influencer Marketing

1 August 2023
Categories: General, Marketing

In the dynamic world of marketing, staying ahead of the competition requires innovative strategies that captivate and engage consumers. One such strategy that has gained significant traction is influencer marketing. Leveraging the power of social media influencers, brands can reach their target audience more effectively and create authentic connections. In this blog, we will delve into the success story of PRIME Drink, a new beverage that recently hit the shelves of Checkers, South Africa, and explore how they harnessed the potential of influencer marketing to drive their brand’s growth. Additionally, we will discuss the importance of having a marketing…

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The difference between a Higher Certificate in Marketing Management and a Diploma in Marketing Management

1 August 2023
Categories: General, Marketing

When considering further education possibilities, it is important to understand the differences between the options you are looking at like a Higher Certificate and Diploma for example. Both qualifications offer valuable knowledge and skills, but they have distinct characteristics that cater to different educational and career goals. Here we will explore the features of a Higher Certificate and a Diploma, specifically focusing on the Higher Certificate in Marketing and the Diploma in Marketing Management offered by IMM Graduate School. Let’s look at a Higher Certificate versus a Diploma A Higher Certificate is a skills-focussed qualification that provides…

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Empowering Women in Supply Chain Management

1 August 2023
Categories: General, Supply Chain

Supply chain management plays a crucial role in the success of businesses worldwide. It involves the coordination and integration of various activities, from sourcing raw materials to delivering the final product to customers. While historically dominated by men, the field is now witnessing a positive shift towards empowering women and creating a more inclusive supply chain. In celebration of National Women’s Day in South Africa, let us explore the importance of breaking stereotypes, bridging the gender gap, and empowering women in the supply chain. Breaking Stereotypes One of the first steps towards empowering women in supply chain management is…

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