2023 Semester 1 Intake. Applications for semester 1 intake are open. Apply now.

Meta to roll out new monetisation tools on Instagram and Facebook

Content creation, which may seem simple and fun to many, is a full-time job that requires skill and effort. Meta has recognised this and plans to focus on offering content creators the tools they need to monetise their content. Monetising content on Instagram and Facebook also aims to keep content creators on these platforms and off other social media platforms which are not under the Meta umbrella. What Is Meta? Meta, which was announced by CEO Mark Zuckerberg, has been the rebranding of Facebook and the companies, apps, and technologies that it owns. Meta will also have the Metaverse,…

Read More

Postgraduate degree with a Marketing specialisation, what could it get you?

Positions in the marketing field are vast and ever-changing as it evolves. This is why obtaining a postgraduate degree with a Marketing specialisation is able to open up an array of doors for you. Marketing encompasses a range of smaller fields, like advertising, PR, and digital design. Choosing to specialise in a range of the smaller marketing fields would be useful but sticking to one field is wise. For one, you will be able to become an expert in it faster. Here are the five most popular careers a postgraduate degree with a Marketing specialisation can get you. Brand Marketing…

Read More

How do cyber threats impact supply chains?

Due to the COVID-19 pandemic, global supply chains have experienced strains and shortages. Products and supplies, specifically raw materials, are low in stock and availability, which has increased the demand and the prices. This affects all components of the supply chain, from shipping companies to logistics businesses to ports. These strains and shortages do not only choke supply chains, but they also expose supply chains to potential cyber threats. This article will explore how cyber threats have and will impact supply chains. What are supply chains? A supply chain can be described as a network between suppliers, companies, and…

Read More

How can businesses prepare for the Metaverse?

The Metaverse is a new frontier that is booming with new opportunities for internet users, but also for businesses. Businesses, within the Metaverse, will be able to interact and connect with their client base on a more personalised level, similar to how they interact with them in any real-life situation. To take advantage of the Metaverse before it fully takes off, businesses need to prepare for these new opportunities. What Is The Metaverse? The Metaverse is a network of virtual 3D worlds. The term was invented in 1992 by Neal Stephenson, a sci-fi author, who defined the Metaverse as a…

Read More

Degree vs Skills – why do you need them both

The debate between which is more useful, a degree or skills, has been a hot topic in recent years. Degrees and skills offer you a range of benefits, with degrees being important in specific fields and vice versa. But regardless of the field that you are building a career in, having both a degree and skills is more beneficial than only having a degree or only having skills. Why you need a degree Most fields require job applicants to have at least some form of qualification. In most cases, when you apply for a job you will send your…

Read More

5 Ways to measure your brand’s health

Brand health is measured to give marketers and business owners insight into their brands. This insight is used to locate the brand’s position and visibility within the market, but also insight into what can be improved about the brand. If issues or problems within the brand are not located and improved on, they will snowball and create larger problems in the future. In this article, we will discuss the 5 ways to measure the health of your brand. Brand Health: What is it? Brand health is a range of metrics for you to study and keep track of to…

Read More

Why is going back to live events after 3 years in lockdown a good idea?

Going to your favourite artist’s live show, to work conventions, or to art exhibitions was a very normal thing to do in early 2020. An example of this was the Match in Africa on the 7th of February. This match saw tennis stars, Roger Federer and Rafael Nadal, battle it out in Greenpoint Stadium in front of 51,000 South Africans. But since the COVID-19 pandemic, live events of all kinds have had to be restricted to slow the rate of infections. Now, three years after the lockdown was first imposed, we are slowly going back to live events, and this…

Read More

What is the ‘creator economy’?

Traditionally, most entertainment and content was only available on TV, in magazines, and on the radio. But once the internet arrived, along with social media platforms, users were able to find their online communities and engage in content that they preferred. But have you ever thought about what effects this change in content availability has had? The plethora of content available on the internet has created the ‘creator economy’. Let’s explore it! The creator economy The creator economy functions to create and provide content for all types of people with all types of interests. No matter how unpopular or obscure…

Read More

What does it mean to become an Associate of the Institute of Marketing?

The Institute of Marketing Management South Africa (IMM) is a leading marketing institute in Southern Africa. The institute is known for being a space where marketing professionals and students can share thoughts and experiences within the rapidly changing marketing environment. The IMM is also home to Associates who benefit from a range of products, services, and tools provided by the institute. We spoke to Irene Gregory, the CEO of IMM, to find out what being an IMM Associate entails. What is an IMM Associate? According to Gregory, an Associate can join in a corporate or an individual capacity. Regardless of…

Read More