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Why does Elon Musk want to buy Twitter?

Elon Musk, the richest person in the world, is one of Twitter’s biggest fans. Musk loves Twitter so much that he is wanting to purchase the 16-year-old company for $54.20 a share, which totals roughly $44 billion. The future of Twitter is unclear as Musk has not revealed his full intentions with the platform yet, but we do know that he wants to explore and develop the company’s “tremendous potential”. Elon Musk now has the power and freedom to curate and reshape the way we know Twitter, which will affect over 200 million people who use Twitter on a daily…

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Ways to be successful in the affiliate marketing industry

Affiliate marketing, which is a form of “helpful advertising”, sees marketers offer content to an audience in search of a specific product or service. Whether it’s in the form of a blog post, social media posts, or a YouTube video, the content produced functions to answer the questions of the audience and convince them to purchase the product or service. Affiliate marketers need to be an authority on a specific topic to be successful. To establish yourself as a successful affiliate marketer, you should follow these steps and tricks: Find brands/customers that match your product or service expertise Brands need…

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The value of installing new technologies in supply chains

Incorporating new technologies into supply chains offers the business a range of benefits that leads to much-needed and wanted growth. Whether a business is in need of cost optimisation or to grow its revenue, adding new technology can contribute enormously to these goals. Adding new technology is also necessary for a business to thrive within today’s digital business sphere. Technologies like artificial intelligence, process automation, and deep analytics have become a must have in order to compete. Here are a few of the ways that new technologies incorporated into supply chains can add value to a business. What is a…

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The best strategies to market to Gen Z

Gen Z represents the new generation of consumers, which means they should be the main focus of most marketers right now. But marketers have realised that traditional marketing techniques don’t work on Gen Z most of the time. Gen Z is known to hold brands to higher standards and don’t hand out their loyalty easily. Traditional marketing techniques don’t work for Gen Z because times have changed. In the past, people received most of their content over TV, radio, or print. Gen Z, who were born between the mid-90s and early 2000s, receive most of their content over smartphones or…

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Insights into IMM Graduate School

The IMM Graduate School has been offering industry-endorsed qualifications since 1960. These qualifications allow for specialisation in the fields of marketing, business, and supply chain management. IMM Graduate School has conducted market research to explore its impact and how students and the public view the institution. IMM Graduate School ticks the boxes IMM interviewed their students looking to find out what top five factors were considered when seeking out a tertiary institution for themselves. The results were interesting with the majority selection accredited qualifications as the most important factor. Second, which the IMM Graduate School is renowned for it…

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How has the marketing industry changed over the past few years?

Marketing has never been simple, but marketing was much simpler just a few years ago. The main objective of marketing used to be to create a smart, attention-grabbing marketing communication and then strategically place it to get as many views as possible. Today, marketers have to be much smarter and more intentional. Consumers are discerning and need more than a clever advert to be swayed. In today’s climate, marketers need to have a good understanding of human nature. Striking graphics, catchy slogans, and good copywriting aren’t enough. Marketers need social insight to truly capture the attention of their target market.

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How does Postgraduate education enhance your career?

Choosing a degree should depend on your passions and interest. Achieving a bachelor’s degree in your chosen field is likely to open doors for you in the workforce but seeing that the job market has become extremely competitive, you will likely need a few more tools in your arsenal to get that desired job. For many, those extra tools may be experience, but the smart route would be to go for a postgraduate degree. What is a postgraduate degree? A postgraduate degree is an advanced area of study in a specific field. Postgraduate degrees can be completed after you…

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Commercials are coming to Netflix – What does this mean for marketers?

Netflix has experienced a major decline in subscribers, being a loss of 200,000 subscribers, since the start of 2022. As a way to get back subscribers, the streaming service will bring advertising to the platform and offer cheaper subscription packages that are supported by ad revenue. Netflix had been against the use of ads on the streaming platform for years but finally buckled beneath the pressure. Netflix’s COO, Greg Peters, has said that introducing advertising onto the streaming platform “is an exciting opportunity for us”. According to the co-CEO of Netflix, Reed Hastings, he is a “bigger fan of…

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What should you avoid when building online brand credibility?

Building online brand credibility aims to retain customers and this is a challenge on online platforms as there is a wide range of competition. Online brand credibility is a factor that stimulates a consumer to buy, maintain engagement, and revisit your website or online platforms. Building online brand credibility takes time and planning, so posting a well-designed logo or posting a social media post occasionally is not enough. You need to research your industry and competitors, formulate marketing plans, and put the consumer first. To avoid making preventable mistakes, these are the things you should avoid when building online brand…

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What is evergreen content and how to create it

Producing content for your target audience is an important marketing technique, but not all content is good content. To stay relevant and engaging, your website and other platforms need to contain evergreen content. Trendy and current content is important and can be used to increase traffic and engagement, but once the trend or hype has faded, so will the traffic and engagement. To maintain traffic and engagement, evergreen content needs to be used across your website and online platforms. Once you understand how to create evergreen content, the content you produce is sure to be timeless and relevant no matter…

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