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The fast-growing African consumer market

Being one of the fastest-growing consumer markets in the world, Africa is set to have 1.7 billion consumers by the end of the decade. The household consumption in Africa has been on the rise and has surpassed the rate of Africa’s gross domestic product (GDP) growth. Africa’s GDP growth has shown to be faster than the global average and this can be due to the African middle class. The African middle class has set expectations to be a large source of global consumer spending growth in the future. Due to increasing population size, urbanisation, and more access to the internet,…

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The death of the Cookie – What will it mean

The use of cookies, specifically third-party cookies, has been a popular tool for marketers to target ads and personalise online experiences for years. But, these cookies are followed by distrust and controversy, which has brought on the death of the cookie. Cookies, also known as “tracking cookies” or “browser cookies”, are small files of data that are stored in computers and browser domains. Seeing that cookies contain a person’s browsing history, user ID, session ID, and more, marketers and online businesses use cookies to offer a bespoke experience to their online visitors. Although cookies have been extremely useful to marketers…

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Microsoft plunges into the world of gaming

The world of gaming has become one of the biggest industries on the planet. Over three billion people are active game players, which has seen many individuals and companies invest in this industry to take advantage of this. One of these companies has been Microsoft who has acquired Activision Blizzard. According to Satya Nadella, the CEO of Microsoft, gaming is the largest category in entertainment and is set to be a big player in the development of the metaverse. Nadella said, “We’re investing deeply in world-class content, community, and the cloud to usher in a new era of gaming that…

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Is remote working good for marketing teams?

Due to the COVID-19 pandemic, most businesses that do not have front-line workers have had to conduct business remotely. As lockdown restrictions have lightened, some businesses have gone back to the office, but many have chosen to keep remote working the new norm. Especially in the marketing industry, remote working has been shown to offer marketing teams a range of benefits, but it also has its downside. To fully understand the effects of remote working, we have compiled a list of the advantages and disadvantages of remote working. What are the advantages to remote working? It is clear that remote…

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Free marketing tools for small businesses

Online marketing tools have been a saving grace for many small to medium-sized businesses. Online marketing tools offer businesses the ability to automate repetitive tasks, collect data, optimise campaigns, and to improve organisation in general. These benefits assist businesses in reaching a broader audience to level the playing field between them and well-established businesses and companies. Although many online marketing tools have paid package options for businesses, many offer free versions of the marketing tool. This is extremely useful for start-ups and small businesses that do not have the budget for an expensive marketing tool or even a marketing team.

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Different management styles – Which one suits a marketing manager best?

Managers often carry the stigma of being disliked and tyrannical. These stigmas and perceptions depend on the specific management style a manager uses. Management styles depend on the type of person, the type of company they are employed by, and the employees under their authority. No management style can be categorised as a one-size-fits-all style, which requires managers to curate a management style best suited to their environment. We will list five different management styles which are commonly found in the workplace with their advantages and disadvantages to determine which management style suits marketing managers best. The authoritative management style…

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Challenges Supply Chains will have in 2022

Supply chains had been experiencing challenges for years before the COVID-19 pandemic. Once the pandemic hit, supply chains faced countless more challenges that are still affecting markets across the globe. Shipping costs have been uncharacteristically high with delivery periods being unusually long. This has led to a lack and shortage of certain available resources. The effects have been so prominent that musician Jack White has named his 2022 tour the “The Supply Chain Issues World Tour”. As prices increase, political tensions intensify, and delivery delays get longer, it is clear that supply chains will experience a range of challenges in…

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The top 7 marketing trends for 2022

A new year brings new opportunities. For marketers, new opportunities are their bread and butter, as they have to always stay on top of their game. Marketing trends for 2022 meet the needs and wants of clients, with digital marketing trends being at the forefront. Digital marketing has become an important form of marketing in recent years. This has been shown in employment statistics where over 60% of companies employ or plan to employ digital marketers to their marketing teams (Clickthrough, 2019). Here are the top seven marketing trends for 2022. Utilising the Metaverse Facebook…

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Marketing skills you need to reach success in 2022

This year more than ever, marketers are be faced with new challenges and opportunities. Technology is driving change in this industry with the likes of AI, the Metaverse, and Augmented Reality (LinkedIn, 2021). This may be intimidating at first, but don’t fret. We have compiled a list of the most important marketing skills you will need in 2022 to get ahead.   Copywriting Being able to write persuasive and engaging content is a skill that not many marketers have. Being able to do so drives sales, as the content catches the consumer’s attention which sparks a…

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How you can use short courses to develop your marketing skills this year

A career in marketing means daily challenges in a highly competitive environment, be it from your competitors or peers. To truly succeed, marketers need to constantly improve and acquire more on their skills to stay on top of their game. Those with a drive for self-improvement, will be rewarded with new opportunities and promotions. Those that do nothing but go about their day-to-day tasks will be left behind.  Short courses are the answer Short courses are designed to be a quick way to top up your knowledge on a specific topic. They range in duration from one day…

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