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Take advantage of artificial intelligence’s opportunities and challenges

5 May 2023
Categories: General, Marketing

The Age of Artificial Intelligence Marketing In the digital age, technology is transforming every industry, and marketing is no exception. With the rise of artificial intelligence, marketers have a powerful new tool at their disposal. Artificial intelligence marketing (AIM) is changing the way companies approach marketing, enabling them to reach customers in new and innovative ways. In this blog, we’ll explore the opportunities and challenges presented by artificial intelligence in digital marketing. Artificial intelligence for marketing has the potential to revolutionise the way companies approach their marketing strategies. By analysing vast amounts of data, AIM can provide insights…

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6 Professional Goals to Advance your Career and Step Up in Life

5 May 2023
Categories: General

Getting ahead in life is like planning a road trip. Getting packed and filling up the car doesn’t usually happen without a destination in mind. In the same breath, advancing your career and stepping up in life can only happen with a plan and goals in mind. To get there you need to know where you are going.  These are your professional goals, and they are an opportunity to intentionally decide where you want to be and how you will get there. What are professional goals? These are concrete objectives that you want to achieve in your professional life. They…

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Top careers in Supply Chain Management

11 April 2023
Categories: General, Supply Chain

In today’s globalised economy, supply chain management has become an essential aspect of many businesses. It involves coordinating and managing all activities involved in producing and delivering goods and services to customers. It encompasses everything from sourcing raw materials to delivering finished products to customers. With the growth of e-commerce and the increasing demand for fast and efficient delivery, supply chain management has become a critical function for businesses to remain competitive. In this blog, we will discuss some of the top careers in this industry. Supply Chain Manager A supply chain manager is responsible for…

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Most sought-after careers in Marketing

11 April 2023
Categories: General, Marketing

Marketing is a dynamic field that requires individuals with strong analytical, communication, and creative skills. This industry is constantly evolving, and new opportunities are arising as consumer behaviour and technologies change. In this blog, we will discuss some of the most sought-after careers in marketing. Digital Marketing Manager As more and more businesses focus on their online presence, the demand for digital marketing managers is increasing. They are responsible for developing and implementing digital marketing strategies that help businesses reach their target audience online. This includes creating and managing social media campaigns, developing…

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How AI Tools are Revolutionising Marketing: The Benefits of Automation, Personalisation, and Data Analysis

11 April 2023
Categories: General, Marketing

Artificial Intelligence (AI) is changing the game for marketers in today’s fast-paced and competitive digital landscape. With the use of AI tools, marketers can streamline their marketing efforts and achieve better results through automation, personalisation, and data analysis. In this blog, we will explore the benefits of these tools in marketing and how they are revolutionising the industry. 1. Automation One of the most significant benefits is automation of repetitive tasks, such as email marketing, social media posting, and lead generation, freeing up marketers’ time to focus on more creative and strategic tasks. This not only…

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Exploring the Latest Supply Chain Trends: Digitalisation, Sustainability, and Resilience

11 April 2023
Categories: General, Supply Chain

In recent years, the supply chain industry has seen a significant shift towards digitalisation, sustainability, and resilience. With the pandemic highlighting the vulnerabilities and challenges faced by global supply chains, companies are now investing more in technology, sustainability, and risk management strategies. In this blog, we will explore the latest supply chain trends and their implications for the industry. Digitalisation Digitalisation has become a key trend in the supply chain industry, with companies leveraging technologies such as Artificial Intelligence, the Internet of Things (IoT), and Blockchain to improve efficiency, visibility, and collaboration. These technologies are helping to automate…

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The Impact of Social Media on Traditional Marketing Strategies

23 February 2023
Categories: General, Marketing

Social media has become an integral part of modern life, and its impact on traditional marketing strategies has been immense. In the past, businesses relied on traditional channels such as print advertisements, billboards, and television commercials to reach their target audience. Today, social media has changed the marketing landscape, giving businesses a new platform to connect with customers and engage with their target audience. In this blog, we will explore the impact of social media on traditional marketing strategies and how businesses can leverage these platforms to their advantage. The impacts of social media One of the biggest impacts…

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The Impact of AI on Supply Chain Management

23 February 2023
Categories: General, Supply Chain

Artificial intelligence (AI) has been transforming various industries, and supply chain management is no exception. AI is having a profound impact on the way businesses manage their supply chains, enabling them to improve efficiency, reduce costs, and increase overall profitability. In this blog, we will explore the impact of AI on supply chain management and how businesses can leverage this technology to achieve their supply chain goals. AI has changed the game The first way AI is impacting supply chain management is by providing real-time data and insights into supply chain operations. With AI, businesses can gather and analyse…

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The Adoption of Blockchain Technology in Supply Chain Management

23 February 2023
Categories: General, Supply Chain

Blockchain technology is changing the way businesses operate and manage their supply chains. By providing a secure and transparent ledger of transactions, blockchain has the potential to revolutionise supply chain management, improving efficiency, reducing costs, and increasing overall profitability. In this blog, we will explore the adoption of blockchain technology in supply chain management and how businesses can leverage this technology to achieve their supply chain goals. What is blockchain? Blockchain is a decentralised digital ledger technology that is used to securely and transparently record transactions. It was originally developed as the underlying technology for Bitcoin, the world’s first…

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IMM Graduate School – Catering for Every Student’s Needs and Personalities

23 February 2023
Categories: General

At the IMM Graduate School, we cater for every student no matter their needs or personalities. With our array of study options, we give our students the flexibility to make the most of their time with us. Find out which type of student you are and see just how the IMM Graduate School caters to you. Are you a Real-time Rick? Rick is a traditional student who loves to soak up the campus atmosphere. He often spends hours in the resource centre or the chill zone, catching up on the latest trends and sharing with friends. He values the convenience…

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