- Qualifications
- 2024 Fee Structure
- Marketing Qualifications
- Higher Certificate in Marketing
- Diploma in Marketing Management
- BBA in Marketing Management
- BCom in Marketing and Management Science
- Postgraduate Diploma in Marketing Management
- BPhil Honours in Marketing Management
- MPhil in Marketing
- Supply Chain Qualifications
- Higher Certificate in Supply Chain Management
- Higher Certificate in Project Management
- BCom in International Supply Chain Management
- BCom Honours in Supply Chain Management
- Not sure what to study
- About Us
- Life at IMM
- Articles
imm
Watch that space! Recruitment ads can be misleading
Young graduates and professionals are often bamboozled by misleading recruitment advertising. Jennilee Peremore-Oliver reveals what to look for in prospective employers – and their ads – to ensure you’re not taken for a costly ride. Having viewed hundreds of job advertisements published by recruiters and human resources practitioners, I…
Big things often have small beginnings
The role of social media in content marketing By Wendy Monkley CEO Digital Content Lab Attention with a Capital ‘A’ is what every marketer wants for their brand, especially online. But what makes people follow or unfollow a brand? Much research has been done in this area. Time and…
Out with the old roles, and in with a fresh approach to streamlined service
Out with the old roles, and in with a fresh approach to streamlined service Significant changes to internal team structures have improved business, delivering greater value to clients, and a richer and more fulfilling work experience for our team across digital marketing services and public relations. Judith Middleton…
The making of a leader – do you have what it takes?
The making of a leader – do you have what it takes? Leadership means different things to different people and is impacted by both the application (organisational, political, military etc.) and the execution (the personality of the leader). Regardless, the role always involves making logical and sometimes difficult decisions.
Should brands try to change the world? What the research says.
Should brands try to change the world? What the research says. Psos researcher Nick Coates examines some of the recent adverts placing themselves in the firing line and the long-term consequences of aligning themselves with these messages, as well as some considerations prior to launching campaigns. It is the…
Why a career in sales is a good idea
Why a career in sales is a good idea The sales industry is vital to the functioning of the economy – if customers don’t buy, the economy would collapse. There are many benefits and rewards to a career in sales that far outweigh the often-misrepresented view of this profession.
A global activation with employees at grassroots level
A global activation with employees at grassroots level For the second time, spirits company Bacardi created a magnificent, global marketing campaign that required extensive planning and thorough internal communications, writes Michael Bratt. Turning every employee into a brand ambassador was the central component of Bacardi’s Back to the…
What is online learning and is it for you?
What is online learning and is it for you? When trying to balance work and family life, the thought of furthering your studies can be daunting. Online learning may be the answer! In this blog we explore online learning as a mode of studying towards a qualification. Online learning,…
CCM Strategy
There’s never been a better time to review your Customer Communications Management (CCM) strategy Now more than ever, customers expect companies to value their loyalty, recognise them as individuals, be cognisant of their personal needs and requirements and send them only the most relevant information or offers. That’s why…