Data-driven marketing has been around for quite some time now i.e. using big-data processing technology to segment markets, identify target markets and develop customised marketing communications to those markets. We collect this information in various ways including but not limited to: Cookies: These store small amounts of user data…
It is no coincidence that one of the favoured gathering spots of France’s “gilets jaunes” protesters is the Champs-Élysées – after all, it’s where the icons of globalised luxury are on display, and with them, the ever-widening gap between the haves and have-nots in our society, write Jean-Noel Kapferer…
If you find that Blockchain is a difficult subject to wrap your head around, you’re not alone. A Google search will produce hundreds of results trying to give a simple explanation of blockchain, but you could still end up being confused. We did the legwork for you and consolidated…
IMM alumna Kershnee Hermanus leads the Premium Marketing Team within the FNB Cash Investment Team. She first signed up for a digital marketing diploma in 2006. Studying part- time, balancing a career and distance learning, was not easy. But she persevered, achieving her diploma, and immediately going on to…
With the rate at which Voice Recognition Technology (VRT) is growing in popularity, reading and writing may soon be a thing of the past. VRT has come a long way since Bell Technologies first introduced the “Audrey” system in 1952 that could only recognise digits from a single voice,…
The 71-year-old IMM Graduate School recently hosted its annual graduation ceremonies, capping 984 students in the regions of Zimbabwe, KwaZulu-Natal, Gauteng and Western Cape. The class of 2018 saw a record number of qualifications conferred: Two MPhil Master’s, 111 BPhil Honours, 117 Postgraduate Diplomas, 487 Degrees, 128 Diplomas and…
Every generation gets its time in the spotlight and right now it’s Gen Z’s time to shine, but who exactly is Gen Z? Gen Z, also known as Centennials or the iGen, follows Generation Y (Millennials) and refers to people born between the years 1995 and 2015. Gen…
