marketing Archives

Between a hard and a soft space: What makes modern marketers more employable

24 May 2021

Categories: Newsletters

It is not just Covid-19 that has turned the marketing sector inside out. The pervasive need for businesses to gather and analyse data and then use the resulting insights effectively is a much sought after skill, says AMELIA JACOB. At the same time, soft skills are essential too. Marketing is one of the fastest growing functions in companies today. According to Career Junction’s Index for March 2021, despite an overall uptake in hiring activity, demand is volatile for marketing professionals. So what is it businesses are looking for when it comes to the skills needed for modern marketing? What…

The marketing and supply chain management interface: A marriage of convenience

24 May 2021

Categories: Newsletters

Supply chain management and marketing are inextricably linked, write DR MYLES WAKEHAM and CARL WAKEHAM. Organisations should use their supply chain management capabilities and capacities as a basis to support and build their brands and ultimately strengthen their marketing mix strategies. Supply chain management (SCM) is the process and activity of sourcing requisite inputs that an organisation requires to create need-satisfying products and service, and the ultimate delivery of such offerings to targeted customers such as businesses, intermediaries (retailers and wholesalers) and consumers. SCM is the inter-woven co-ordination and integration of the flow of materials, information and money and…

Beyond ticking the box: gender advancement needs sustained and systemic effort

24 May 2021

Categories: Newsletters

The odd advertising campaign paying lip service to gender is not enough to address fairness and equity by brands, says GLENDA NEVILL. To really commit to a transformative mindset in marketing strategies requires companies to put their own houses in order inside and out. Recent advertising and marketing missteps have highlighted how brands and their agencies can get messaging so terribly wrong when it comes to advancing gender and race in marketing campaigns. “The time for brands to turn a blind eye to race and gender equity is long past. Consumers and employees demand change, while knee-jerk responses and…

The impact of Covid-19 on income and consumer habits in Africa

30 March 2021

Categories: Newsletters

Sub-Saharan Africa has not experienced as many Covid-19 cases as other regions. But there has been a significant impact on day-to-day livelihoods, with varying degrees of restrictions across countries. Internal and external trade and tourism almost come to a standstill for vast stretches of time. In turn, this economic downturn has had ripple effects on many businesses and individuals’ financial situations. A report by GeoPoll in July 2020 found that 76% of people across six countries in sub-Saharan Africa had lost income due to Covid-19, primarily influenced by the large percentage of the population who operate in the informal…

The rebirth of email as a marketing tool

30 March 2021

Categories: Newsletters

Email engagement rates in 2020 were higher than they have been in six years. And new functionality and data analysis tools have strengthened email as a marketing and customer communication channel. Brands can now be far more strategic and personalised thanks to having a better understanding of what the end-user likes and wants, writes KARYN STRYBOS. Even though many businesses might have been tempted to focus primarily on social media activities, the reality is that this, along with public relations and email, must form part of an integrated campaign to be truly effective. While social media and PR are…

Three principles to reinforce digital trust in supply chains

30 March 2021

Categories: Newsletters

Cyber-threats are increasing with the transformation of digital life in the wake of the pandemic. A risk-based approach is needed to safeguard the software and systems that underlie digital supply chains. The procurement process, third-party agreements and source code are areas of concern, write GEORGES DE MOURA and CHRISTOPHE BLASSIAU. The ongoing digital transformation has opened up a whole new way of living and working. As deeper performance insights and new levels of connectivity allow businesses to reap the benefits of breakthrough technologies, the world is becoming faster, more flexible and more efficient. This shift is creating a global…

Creating strategic, inclusive and sustainable supply chains in Africa will reap benefits beyond Covid-19

29 March 2021

Categories: Newsletters

That there are issues around transporting the Covid-19 vaccines around Africa is in no doubt. A lack of infrastructure, remote rural locations, the need for cold chain storage and under-developed supply chains will present challenges. But, says NACHI MENDELOW, if Africa gets this right, it will set the continent upon on a new and more efficient economic path. Benjamin Kagina, Senior Research Officer for the Vaccines For Africa Initiative housed in UCT’s Faculty of Health Sciences, put it in a nutshell when he recently told The Conversation, “Most low-income countries do not have the necessary cold chain infrastructure for…

Is political correctness stifling creativity and humour in advertising?

29 March 2021

Categories: Newsletters

The recent banning of a Windhoek beer ad featuring movie action man Gerard Butler inspired many a conversation. Some say it was harmless, just men in a bar being men. Others believe it was darker, and a fine example of toxic masculinity at play. GLENDA NEVILL asks the Advertising Regulatory Body and advertising agencies whether political correctness is taking the creativity and humour out of advertising. The banning of the Windhoek beer ad by the Advertising Regulatory Board (ARB) resulted in “unprecedented” and “vitriolic” attacks on Twitter. This is true of other ads deemed racist, sexist, ageist or any…

Stellenbosch Open Day – 30 January 2021

11 February 2021

Categories: Gallery

IMM Graduate School welcomes prospective students with open arms into our new Stellenbosch Campus on 30 January 2021 for our Open Day. We cannot wait to see the IMM family grow!…

What is marketing and why choose it as a career?

28 January 2021

Categories: General, Marketing

What is the first thing that comes to mind when you hear the word marketing? Billboards? TV ads? Flyers? Many organisations are reluctant to invest substantial amounts of money into marketing as they often don’t understand the full host of benefits that it offers. Marketing isn’t just about promoting brand awareness. And it is much more than just selling. In fact, Marketing is one of the foundational pillars for building a successful, sustainable business. The primary objective of marketing is to identify and satisfy, or exceed, the ever-changing needs of consumers. By looking at this broad primary objective, it…

The Impact of Social Media on Traditional Marketing Strategies

The Impact of AI on Supply Chain Management

The Adoption of Blockchain Technology in Supply Chain Management

marketing

Stellenbosch Open Day – 30 January 2021

What is marketing and why choose it as a career?

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