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Join a Business Day Dialogue on the on-demand economy and supply chain management

17 October 2019
Categories: General

Flux Trends founder Dion Chang will be delivering the keynote presentation at the Business Day Dialogue on October 24 2019. Picture: SUPPLIED/FLUX TRENDS Business Day and IMM Graduate School, the leading online higher education institution for marketing, supply chain and business disciplines in Africa, will provide a bespoke said-leadership opportunity at the next Business Day Dialogue breakfast. The morning will start with a keynote presentation by Dion Chang on how the on-demand economy is changing supply chain management; how and where value chains have been disrupted as a result of this change; and the mindset needed to map the journey…

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IGTV Views are Suddenly Skyrocketing: Is It Finally Becoming Cool?

15 October 2019
Categories: General

In July 2018, Instagram announced a new platform that would “change the social video landscape” forever: IGTV. Standing on a stage with influencers and YouTube celebrities, Instagram founder and former CEO Kevin Systrom declared that it was “time for video to move forward and evolve.” Vertical video was the future and it was time for everyone to get on board with IGTV, the next big thing and expected rival to YouTube. But the IGTV hype did not last long, and low views combined with the extra effort of creating vertical video led many creators and brands to abandon ship and…

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Why we should welcome automation in the logistics industry

11 October 2019
Categories: General

Logistics and automation have gone hand in hand since the beginning of the first industrial revolution; from the steam engine, the forklift and now robotic pickers and packers. Drone delivery, automated self-driving trucks and fully automated AI controlled warehousing are all already in the prototype stage and will most likely become common place in the next 10 years. There are more products being produced for more people than ever before. There is increased demand from the retail sector and the explosion of e-commerce which in the United States alone has shown an average annual growth of 15 percent…

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Marketing the Future – Johannesburg Event

8 October 2019
Categories: Gallery
Flux Trends founder Dion Chang will be delivering the keynote presentation at the Business Day Dialogue on October 24 2019. Picture: SUPPLIED/FLUX TRENDS Business Day and IMM Graduate School, the leading online higher education institution for marketing, supply chain and business disciplines in Africa, will provide a bespoke said-leadership opportunity at the next Business Day [...]
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So, what’s up with vertical videos?

4 October 2019
Categories: General

Should marketers be producing videos in vertical orientation? We look into this relatively new trend and bring you into the frame. Why vertical? Videos have traditionally been shot in landscape (horizontal) orientation and for good reason to, the human eye tracks better on the horizontal plane and most videos were viewed on a computer monitor which has a landscape orientation. So why the sudden move to portrait (vertical) videos? The obvious answer is smartphones. We naturally hold them in a vertical orientation, and this is how 98% of people see their social feeds. Where did it all start? Not…

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Marketing the future: Unlocking the human element in a digital world

2 October 2019
Categories: General

By: Leigh Andrews A data science expert, mind science practitioner and advertising strategist walk into a bar… When that trio actually comprises Shavani Naidoo of Primedia, Anne Thistleton of Light Consultancy and ‘everyone’s favourite ad commentator’ Andy Rice, it must be the bar at IMM Graduate School’s second annual ‘marketing the future’ event, held at the Nedbank Clocktower at the V&A Waterfront. Here’s what they each shared on ‘marketing the future’. MC for the afternoon was writer and marketing stalwart Sean McCoy, who now plays an advisory role for the IMM Graduate School – a 60-year-old institution with a…

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7 Top B2B Influencer Marketing Trends for 2020

1 October 2019
Categories: General

An interesting extract on influencer marketing’s role in the B2B space, from a blog posted on toprandblog.com by Lee Odden (2019).  “While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there’s good reason for increased confidence: The 2019 Content Preferences Survey from DGR reports 95% of respondents favour credible content from industry influencers as a top preference, a 30%…

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From the table to the market: Strategies used by food entrepreneurs to get noticed

27 September 2019
Categories: General

Worth a whopping $82 million in 2019, South Africa’s food and beverage industry is expected to show an annual growth rate (CAGR 2019-2023) of 10.5%, claims Statista. While these figures may seem unattainable to our local, independent enterprises, becoming a household brand is proving less formidable thanks to digital marketing, writes Lucinda Jordaan. The kitchen, they say, is the heart of the home. The designated space for preparing and sharing meals is also where the most innovative and inspiring creations are concocted – like Edward Molatela Kgarose’s sweet potato yoghurt. This innovative treat was dreamed up in the 29-year-old’s…

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The Relationship between marketing and finance

24 September 2019
Categories: General

Some of the most important expenses a business can have relates to the marketing and advertising of its products or services. While a business must be able to market its product, it must also be able to manage the related costs.  This is the foundation of the relationship between Marketing and Finance. With the marketing industry growing more complex, specialised financial experts are needed to help marketing organisations gain spending visibility, manage costs and budgets while still providing value. Those on both sides of the table are witnessing a shift and are pulling together to deliver a…

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African consumer prosperity: Big dreams or actual spend?

20 September 2019
Categories: General

When it comes to whether Sub-Saharan African consumers are feeling more prosperous and how this influences their propensity to purchase, Nielsen Africa MD Bryan Sun says markets are significantly polarised in terms of feeling ‘better off’. It is therefore imperative to dig deeper to gain a comprehensive understanding of how consumers truly feel about improvements to their lives and the impact this will have on their purchasing behaviour. Across Sub-Saharan Africa (SSA) there are a considerable number of consumers who feel optimistic about improvements in their quality of life and financial wellbeing, despite their relatively lower levels of income…

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