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To sell luxury, should it still be called luxury?

It is no coincidence that one of the favoured gathering spots of France’s “gilets jaunes” protesters is the Champs-Élysées – after all, it’s where the icons of globalised luxury are on display, and with them, the ever-widening gap between the haves and have-nots in our society, write Jean-Noel Kapferer…

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Dreams without goals are merely dreams

IMM alumna Kershnee Hermanus leads the Premium Marketing Team within the FNB Cash Investment Team. She first signed up for a digital marketing diploma in 2006. Studying part- time, balancing a career and distance learning, was not easy. But she persevered, achieving her diploma, and immediately going on to…

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Voice Search Is Getting Louder and It’s Time to Listen

With the rate at which Voice Recognition Technology (VRT) is growing in popularity, reading and writing may soon be a thing of the past. VRT has come a long way since Bell Technologies first introduced the “Audrey” system in 1952 that could only recognise digits from a single voice,…

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Sweet success: How the 2018 IMM top achievers did it

The 71-year-old IMM Graduate School recently hosted its annual graduation ceremonies, capping 984 students in the regions of Zimbabwe, KwaZulu-Natal, Gauteng and Western Cape. The class of 2018 saw a record number of qualifications conferred: Two MPhil Master’s, 111 BPhil Honours, 117 Postgraduate Diplomas, 487 Degrees, 128 Diplomas and…

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Milpark SSC celebrates end of exams and another successful year

It is no coincidence that one of the favoured gathering spots of France’s “gilets jaunes” protesters is the Champs-Élysées – after all, it’s where the icons of globalised luxury are on display, and with them, the ever-widening gap between the haves and have-nots in our society, write Jean-Noel Kapferer and Anne Michaut. Today, luxury is [...]
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The ABC of Marketing to Gen Z

Every generation gets its time in the spotlight and right now it’s Gen Z’s time to shine, but who exactly is Gen Z? Gen Z, also known as Centennials or the iGen, follows Generation Y (Millennials) and refers to people born between the years 1995 and 2015. Gen…

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IMM Fridays – Stephen Endersby

It is no coincidence that one of the favoured gathering spots of France’s “gilets jaunes” protesters is the Champs-Élysées – after all, it’s where the icons of globalised luxury are on display, and with them, the ever-widening gap between the haves and have-nots in our society, write Jean-Noel Kapferer and Anne Michaut. Today, luxury is [...]
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IMM Fridays – Ryan Ramsamy

It is no coincidence that one of the favoured gathering spots of France’s “gilets jaunes” protesters is the Champs-Élysées – after all, it’s where the icons of globalised luxury are on display, and with them, the ever-widening gap between the haves and have-nots in our society, write Jean-Noel Kapferer and Anne Michaut. Today, luxury is [...]
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Business Day Dialogues in partnership with IMM Graduate School: Supply Chain – The next frontier

It is no coincidence that one of the favoured gathering spots of France’s “gilets jaunes” protesters is the Champs-Élysées – after all, it’s where the icons of globalised luxury are on display, and with them, the ever-widening gap between the haves and have-nots in our society, write Jean-Noel Kapferer and Anne Michaut. Today, luxury is [...]
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