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Business trends for 2020

27 December 2019
Categories: General

The top trends predicted for 2020 that will propel business into the future 2019 has been a tough year for businesses in general with a sluggish 3.9 % global GDP growth (IMF Data mapper) and a meagre 3.1% growth in South Africa (StatsSA). In these tough times having a competitive edge is more important than ever. Looking into the future and seeing what opportunities and threats are on the horizon does not call for a visit to your local fortune teller however, but rather business strategists use an analytical process called ‘trend watching’. Trend watching involves analysing the current…

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How to set achievable personal development new year’s resolutions

20 December 2019
Categories: General

Set Realistic Personal New Year’s Resolutions  We are all creatures of habit. We know that change can be daunting but every year we promise ourselves that we’ll do better next year. We’ll go to the gym, we’ll go on a diet, or we’ll drink more water. But come January, life gets busy again and all our good intentions take a back seat. “I just don’t have the time” and the famous “I’ll start on Monday” are excuses we are all too familiar with. Failure is eminent if the goals we set are not realistic and aren’t carefully planned as…

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Making Waves: Rudo Makoni

18 December 2019
Categories: General

‘Attitude is like a signature perfume’ Public relations and communications specialist Constance Rudo Makoni is an IMM Graduate School alumni who has worked her way from being a reporter with the Zimbabwe Broadcasting Authority to working as a deputy director in the Ministry of Public Service, Labour and Social Welfare. There she learnt the art of communications and working within a state environment. Now she is putting her skills to great use at the National Social Security Authority. What is the life quote you believe suits you best and why? “The difference between a good day and…

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Outsourcing – The New Link in Supply Chain Management

13 December 2019
Categories: General

Life as we know it depends on it. Getting our food and water, clothes and medicine from supplier to consumer rely on it. Successful supply chain management is vital for the success of most businesses because it ensures customers get what they want when they want it. But supply chain management is not just about the movement of resources from point A to Point B. There’s a lot more to it. Supply chain management, when done right, boosts customer service and overall satisfaction by making sure that the right product is delivered to the right person – on time…

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Global Supply Chain Management: An essential tool for competitiveness in the global marketplace

11 December 2019
Categories: General

For an organisation to underestimate the complexity of global supply chain management would be at its peril, and could ultimately result in financial suicide, says Dr Myles Wakeham. Over the past decade or so, businesses have reacted to the demands of Internationalisation and globalisation. In every sector and industry, suppliers, manufacturers, wholesalers and retailers have fragmented throughout the world in order to conduct business overseas and thereby increase sales and profits, reduce costs, and improve production and output in an extremely cut-throat international business arena. A major change has occurred in that local and nationally represented firms have moved…

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What is Native Advertising and why does it matter?

6 December 2019
Categories: General

Think back to the last video you watched on YouTube – chances are, an ad interrupted the video halfway through. If you couldn’t wait to click on the “skip ad”, you’re not alone. The truth is, though, that ads are quite important for both businesses and consumers. Over time, we’ve become so used to seeing ads online that we don’t even realise that we often block them out completely, but native advertising might be the answer to getting the target audience’s attention again. This is how it works… The Native Advertising Statement explains that native advertising, also known as native content, is…

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Winning in the game of sports sponsorship

4 December 2019
Categories: General

With the Cricket World Cup, Afcon, Netball World Cup and now the Rugby World Cup taking place, Michael Bratt explores this valuable marketing option, and the intricacies involved in it. This year has been a bumper time for major sporting competitions; with the Cricket World Cup, the Women’s Soccer World Cup, the African Cup of Nations, and now the Rugby World Cup all taking place. Each has not only attracted sports fans in droves, but also brands looking to take advantage of marketing opportunities. Just like sports broadcast rights, sports sponsorship is a lucrative industry in South Africa, worth…

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Townhall

3 December 2019
Categories: Gallery
The top trends predicted for 2020 that will propel business into the future 2019 has been a tough year for businesses in general with a sluggish 3.9 % global GDP growth (IMF Data mapper) and a meagre 3.1% growth in South Africa (StatsSA). In these tough times having a competitive edge is more important than [...]
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IMM Business Development Consultants 2019 Sales Indaba

29 November 2019
Categories: Gallery
The top trends predicted for 2020 that will propel business into the future 2019 has been a tough year for businesses in general with a sluggish 3.9 % global GDP growth (IMF Data mapper) and a meagre 3.1% growth in South Africa (StatsSA). In these tough times having a competitive edge is more important than [...]
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Why companies can no longer afford to ignore CSR

29 November 2019
Categories: General

Corporate Social Responsibility (CSR) is about PR right? Well yes, and no… The truth is that there are numerous strategic reasons for companies to participate in CSR and the potential positive impact on the company’s bottom line can far outweigh the cost of investment. Conversely not investing in CSR can have a devastating if not fatal impact on a company. The reality is that it is no longer a question of “can a company afford to include CSR in their company strategy (and budget)?” but rather “can they afford not to?” Here are a few reasons why: Consumers are…

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