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Eisenhower matrix

The Eisenhower Matrix – helping people prioritise since 1960 The new year is here and no doubt you have already thought about your new year’s resolutions. If you are like so many of us you will say to yourself “And this year I am going to stick to them”…

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Smartinsights – 6 essential marketing trends for 2020

What’s new? What’s next? Six essential marketing trends for 2020 By Dave Chaffey 18 Oct, 2019 Source: https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/6-essential-marketing-trends-for-2020/   Examples of digital marketing tools and techniques to give you an edge in the year ahead  Well, we’ve nearly made it! For years I’ve been looking to the future, predicting…

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Conscious and Non-Conscious Processing

Conscious and Non-Conscious Processing No decision can be made without input from past experiences, past learning, past memories and, hence, emotions. This may explain why behavior can be different while brand attributes are similar, writes ANNE THISTLETON. We often believe that we make rational decisions; those that we…

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Business trends for 2020

The top trends predicted for 2020 that will propel business into the future 2019 has been a tough year for businesses in general with a sluggish 3.9 % global GDP growth (IMF Data mapper) and a meagre 3.1% growth in South Africa (StatsSA). In these tough times having a…

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Making Waves: Rudo Makoni

‘Attitude is like a signature perfume’ Public relations and communications specialist Constance Rudo Makoni is an IMM Graduate School alumni who has worked her way from being a reporter with the Zimbabwe Broadcasting Authority to working as a deputy director in the Ministry of Public Service, Labour…

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Outsourcing – The New Link in Supply Chain Management

Life as we know it depends on it. Getting our food and water, clothes and medicine from supplier to consumer rely on it. Successful supply chain management is vital for the success of most businesses because it ensures customers get what they want when they want it. But supply…

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What is Native Advertising and why does it matter?

Think back to the last video you watched on YouTube – chances are, an ad interrupted the video halfway through. If you couldn’t wait to click on the “skip ad”, you’re not alone. The truth is, though, that ads are quite important for both businesses and consumers. Over time, we’ve…

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