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Marketing

The importance of marketing in the 21st century

14 December 2022
Categories: General, Marketing

Marketing is an important part of doing business. The majority of businesses cannot survive without marketing efforts. Marketing can be defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that value customers, clients, partners, and society at large. In the 21st century, digital marketing has become the main and most important form of marketing. Let’s find out more about the importance of marketing in the 21st century. Marketing in the 21st century Today, marketing has become a combination of traditional and digital channels that brands and businesses use to promote their products…

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Marketing during a crisis – How brands should determine whether to pause a campaign

14 December 2022
Categories: General, Marketing

When the world grapples with the aftermath of a natural disaster, a domestic terrorist attack, or a global pandemic, brands may need to “pause” their marketing efforts. Read the room properly so as not to appear selfish, tone-deaf, or opportunistic. It’s beautiful when they nail it. If they don’t, the results can be dire. Brands need to determine how they would market, or if they should continue their marketing efforts, during a crisis. Brands should pause their campaigns during: Natural disasters. Pausing a campaign after a natural disaster is common, but brands can also pause in anticipation of dangerous…

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Mass Marketing has its pros and cons but can it keep up in a digital world?

28 November 2022
Categories: General, Marketing

Gone are the days when brands became household icons overnight, and now, marketers are looking for new ways to connect with potential customers. Over the years, consumers have developed entirely new and more sophisticated shopping habits. Mass marketing peaked ten years ago when advertising opportunities were limited to targeted and differentiated marketing. Times have changed. Digital marketing has made old marketing techniques ineffective, forcing brands to rethink how they engage with consumers.   What is mass marketing? Mass marketing targets as many potential customers as possible, ignoring niches, needs, and demographics. This kind of campaign focuses on higher sales…

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4 lessons Nando’s can teach us about successful marketing

28 November 2022
Categories: General, Marketing

Nando’s highly profitable restaurant franchise has grown steadily since its inception in South Africa in 1987. Today, the chain has over 1,000 stores worldwide and trades in over 20 countries. For many, Nando’s epitomises smart marketing in South Africa. The brand’s hilarious advertising and social media presence have made many businesses envious of its marketing strategy. There are plenty of tips to skyrocket your marketing campaigns by looking at the advertising efforts made by Nando’s. Here are four lessons Nando’s can teach us about successful marketing. 1. Stay Trendy Nando’s have become notorious for their satiric ads based on…

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Marketing mistakes to avoid in 2023

21 October 2022
Categories: General, Marketing

Digital marketing is the future of marketing and continues to grow each year. According to a Forrester report, globally, the digital marketing sector will spend over R2,5 trillion. Although brands and marketers are placing more importance and money on digital marketing, there are still certain mistakes being made that are wasting time and money. Here are the marketing mistakes to avoid in 2023: Not defining an audience or having a clear marketing strategy  Many brands roll out campaigns each month without having a clear intention to reach their target audience and achieve a specific action. If a brand does not…

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Content Marketing you should be using in 2023

21 October 2022
Categories: General, Marketing

Using different types of content marketing in marketing strategies is the way to go. It not only boosts overall ROI but also results in higher engagement and credibility in the industry. Why is content marketing important? Content marketing functions to direct traffic to a website by using content that is high in value and engaging. It also allows the content created to be shared over different social media channels with different audiences. Content marketing also functions to allow marketers to share information about the business or brand in an optimised way. An example of this would be using an infographic…

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Higher Certificate in Project Management

5 October 2022
Categories: Marketing, Supply Chain

Higher Certificate in Project Management SAQA ID: 118438 Our Higher Certificate in Project Management is an IMM Graduate School qualification on NQF level 5 and is quality assured by the Council on Higher Education (CHE). You can complete this qualification in a year, but if life gets in the way, you have 4 years to wrap it up.The Higher Certificate in Project Management is designed to give students the skills needed to manage and lead projects while also creating long-term value for organisations. After completing this programme students should be able to apply the necessary project management…

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Why you need to add TikTok videos and Instagram reels to your marketing strategy

20 September 2022
Categories: General, Marketing

Millions of people spend hours on social media every day. Because of this, attention spans have generally shortened which has led to content creators and marketers having to find new ways to engage with their target audience. TikTok and Instagram have added a feature to lend a helping hand: short-form videos. Short-form videos have the potential to increase engagement and could result in the desired returns if done properly. What are TikTok videos and Instagram reels? TikTok videos can be up to three minutes long, but the majority of the videos are between 15 and 60 seconds long. A…

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Marketing trends for 2023

20 September 2022
Categories: General, Marketing

As the internet grows and new trends arise, so does marketing. Digital marketing has to constantly adapt and evolve to keep up with the growth of the internet and social media, as well as keep up with the demands of customers. If marketers do not take advantage of these new developments, they will be selling themselves short. Why every business needs digital marketing No matter what type of business you have, or whether it’s well-established or a start-up, every business needs digital marketing. Digital marketing allows businesses to reach their target audience, it optimises and improves conversion rates, increases…

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What can you do with a business administration degree?

30 August 2022
Categories: Business Management, General, Marketing

Entering the business industry reveals a range of different job opportunities for those who are qualified. A business administration degree would offer you the tools to understand business administration and business functions like general business administration, accounting, finance, project management, information technology, human resources, marketing, international business, logistics, and organisational behaviour. Here are the five types of jobs you could get with a business administration degree: Marketing – Marketing is important in most, if not all, industries and this opens up many doors for marketers. Because of this, many business administration degrees offer marketing tools. Students would gain tools…

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