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Locked in or opting out? The transparency debate in subscription services

In an era dominated by digital innovation, subscription models have become the cornerstone of modern marketing strategies. From streaming services to software packages, subscription-based offerings have reshaped the way we consume products and services. While these models offer convenience and flexibility, they have also raised questions about transparency, customer choice, and the ethics of lock-in strategies. Subscription models: The modern marketing marvel The allure of subscription models is undeniable. They promise access to a range of services at a fixed price, eliminating the need for individual purchases. This arrangement benefits both businesses and consumers. Companies can ensure a steady…

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Exploring the pros and cons brand activism in today’s social landscape

In today’s rapidly evolving social landscape, where public sentiment is more vocal and visible than ever before, brands find themselves at a crossroads when it comes to addressing social and political issues. This phenomenon, known as brand activism, involves companies taking a clear stance on matters ranging from climate change and equality to human rights and political reform. This approach has ignited passionate debates about the role of businesses in such conversations and the potential risks and benefits they face. In this article, we delve into the pros and cons of brand activism, examining its impact on brands, marketing strategies,…

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Uncovering the Success Story: How PRIME Drink Mastered Influencer Marketing

In the dynamic world of marketing, staying ahead of the competition requires innovative strategies that captivate and engage consumers. One such strategy that has gained significant traction is influencer marketing. Leveraging the power of social media influencers, brands can reach their target audience more effectively and create authentic connections. In this blog, we will delve into the success story of PRIME Drink, a new beverage that recently hit the shelves of Checkers, South Africa, and explore how they harnessed the potential of influencer marketing to drive their brand’s growth. Additionally, we will discuss the importance of having a marketing…

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The difference between a Higher Certificate in Marketing Management and a Diploma in Marketing Management

When considering further education possibilities, it is important to understand the differences between the options you are looking at like a Higher Certificate and Diploma for example. Both qualifications offer valuable knowledge and skills, but they have distinct characteristics that cater to different educational and career goals. Here we will explore the features of a Higher Certificate and a Diploma, specifically focusing on the Higher Certificate in Marketing and the Diploma in Marketing Management offered by IMM Graduate School. Let’s look at a Higher Certificate versus a Diploma A Higher Certificate is a skills-focussed qualification that provides…

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What’s all the hype about a Postgraduate Qualification in Marketing?

As the business world continues to evolve, marketing professionals are constantly seeking ways to stay relevant and competitive. One of the most popular ways to achieve this is by pursuing a postgraduate marketing qualification. But what exactly is a postgraduate marketing qualification, and why is it so highly regarded in the industry? This blog will explore the hype around postgraduate marketing studies and why they are so important for today’s marketers. Firstly, let’s define what a postgraduate marketing qualification is. Simply put, it is an advanced degree in marketing that is pursued after completing an undergraduate degree. This can…

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The difference between a BCom in Marketing Management and a BBA in Marketing Management

When it comes to pursuing a career in marketing, there are several paths you can take. One of the most common routes is to obtain a marketing management qualification from a reputable institution like The IMM Graduate School. However, choosing the right degree can be challenging, especially when two similar-sounding programmes, such as a BCom and BBA in Marketing Management, are available. In this blog, we will explore the difference between these two qualifications offered by IMM Graduate School. To begin, let’s define what a BCom in Marketing Management and a BBA in Marketing Management are.

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Careers in marketing and supply chain when you qualify

Marketing and supply chain management are two critical fields in business that are essential for the smooth running of any organisation. Marketing is the process of promoting and selling products or services to customers, while supply chain management involves the coordination and management of all the activities involved in the production and delivery of products and services to customers. If you are interested in pursuing a career in marketing or supply chain management, there are several options available to you. Marketing careers There are numerous career opportunities available in the field of marketing, and these can vary…

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Combine two fields for success in both.

The Power Duo: How Supply Chain Managers and Marketing Managers Collaborate for Business Success In today’s fast-paced business environment, it’s more important than ever for supply chain managers and marketing managers to work together closely. By collaborating effectively, these two critical functions can drive business success and create a competitive advantage in the marketplace. At its core, supply chain management is all about ensuring that products are delivered to customers efficiently and cost-effectively. Marketing, on the other hand, is focused on creating demand for those products through a range of strategies, including advertising, branding, and promotions. While these functions may…

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Take advantage of artificial intelligence’s opportunities and challenges

The Age of Artificial Intelligence Marketing In the digital age, technology is transforming every industry, and marketing is no exception. With the rise of artificial intelligence, marketers have a powerful new tool at their disposal. Artificial intelligence marketing (AIM) is changing the way companies approach marketing, enabling them to reach customers in new and innovative ways. In this blog, we’ll explore the opportunities and challenges presented by artificial intelligence in digital marketing. Artificial intelligence for marketing has the potential to revolutionise the way companies approach their marketing strategies. By analysing vast amounts of data, AIM can provide insights…

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Most sought-after careers in Marketing

Marketing is a dynamic field that requires individuals with strong analytical, communication, and creative skills. This industry is constantly evolving, and new opportunities are arising as consumer behaviour and technologies change. In this blog, we will discuss some of the most sought-after careers in marketing. Digital Marketing Manager As more and more businesses focus on their online presence, the demand for digital marketing managers is increasing. They are responsible for developing and implementing digital marketing strategies that help businesses reach their target audience online. This includes creating and managing social media campaigns, developing…

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