Set Realistic Personal New Year’s Resolutions We are all creatures of habit. We know that change can be daunting but every year we promise ourselves that we’ll do better next year. We’ll go to the gym, we’ll go on a diet, or we’ll drink more water. But come January,…
‘Attitude is like a signature perfume’ Public relations and communications specialist Constance Rudo Makoni is an IMM Graduate School alumni who has worked her way from being a reporter with the Zimbabwe Broadcasting Authority to working as a deputy director in the Ministry of Public Service, Labour…
Life as we know it depends on it. Getting our food and water, clothes and medicine from supplier to consumer rely on it. Successful supply chain management is vital for the success of most businesses because it ensures customers get what they want when they want it. But supply…
For an organisation to underestimate the complexity of global supply chain management would be at its peril, and could ultimately result in financial suicide, says Dr Myles Wakeham. Over the past decade or so, businesses have reacted to the demands of Internationalisation and globalisation. In every sector and industry,…
Think back to the last video you watched on YouTube – chances are, an ad interrupted the video halfway through. If you couldn’t wait to click on the “skip ad”, you’re not alone. The truth is, though, that ads are quite important for both businesses and consumers. Over time, we’ve…
With the Cricket World Cup, Afcon, Netball World Cup and now the Rugby World Cup taking place, Michael Bratt explores this valuable marketing option, and the intricacies involved in it. This year has been a bumper time for major sporting competitions; with the Cricket World Cup, the Women’s Soccer…
Corporate Social Responsibility (CSR) is about PR right? Well yes, and no… The truth is that there are numerous strategic reasons for companies to participate in CSR and the potential positive impact on the company’s bottom line can far outweigh the cost of investment. Conversely not investing in CSR…
Social media is a powerful channel to be taken seriously, one deserving of its own strategy and creative, says Cheryl Barnett. It plays a pivotal role in supporting above-the-line campaigns and achieving business objectives when executed correctly. Engagement, engagement, engagement. We all know how important this is in today’s…
