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New degree for a new world: IMM Graduate School launches vital Bachelor of Commerce degree in International Supply Chain Management

8 February 2020
Categories: General

In today’s ever-changing world, built on technology, e-commerce and global trade, supply chain management is increasingly becoming a pivotal personal competence, and a key competitive advantage for many businesses. This trend is manifesting in a worldwide shortage of supply chain management (SCM) skills and, in particular, a critical skills shortage in Sub-Saharan Africa. Hence the need for comprehensive and relevant SCM education and training. The IMM Graduate School is answering this challenge with the introduction of a brand-new degree, the Bachelor of Commerce International Supply Chain Management, which is the first of its kind, for the 2020 academic year.

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Lifestyle Marketing – Separating the Good from the Great

5 February 2020
Categories: General

Estimated Reading Time: 4 Minutes Gone are the days when a catchy ad was enough to keep consumers interested. Using the free online resources available, anyone can create a stunning ad these days. This means that there’s a lot of noise out there and simply having a catchy brand name, logo, and a list of basic marketing personas is no longer enough to keep consumers interested – they want more. The good news is that there is a popular marketing technique designed to do that and much more. It’s called Lifestyle Marketing, and this is how it works. Whereas…

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Sunday Ted Talk – Inside the mind of a master procrastinator

2 February 2020
Categories: General

Watch Tim Urban’s hilarious TED Talk as he explains what goes on in the mind of an expert procrastinator. Follow Urban as he takes us on a journey through YouTube binges, Wikipedia rabbit holes and bouts of staring out the window, and a close up look at India. Urban encourages us to take a closer look at what we’re really procrastinating on, and why we should start improving our time management skills. Watch Urban’s TED Talk here:  …

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Learnings move online: transforming the education sector

1 February 2020
Categories: General

Technological innovation has changed more than just the way we live and work – it is also deeply impacting the way we learn. It’s hardly surprising then that, in their Global Shapers report, the World Economic Forum predicted that online learning is “the future of education”. LUCINDA JORDAAN talks to Dr Cecelia Rosa, Head of Teaching and Learning at IMM Graduate School. While formal schooling systems have changed little over the past 300 years, the slow process of global synchronisation has sped up since the 1980s – and more so over the last decade alone. This has been exponentially…

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Micromanagement makes the BEST PEOPLE Quit!

31 January 2020
Categories: General

Trust is the foundation of any successful relationship, whether professionally or personally and when it’s broken, it is extremely hard to repair. I had a supervisor if I was over one minute on my lunch time, she would send an email to remind me of my lunch hours, even though most of the time I never took my full lunch hour. I couldn’t even send an email without her approving it first. She was so inflexible that it was overbearing. I couldn’t trust her. When employees feel they can’t trust their boss, they feel unsafe, like no one has…

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Think of social and programmatic platforms as big tech, not mass media

31 January 2020
Categories: General

Marketers should not only think of social and programmatic platforms as media – but also as technology platforms that allow them to customise their messages for select audiences, writes GRANT LAPPING. More than 30 years after the invention of the World Wide Web, many marketers still describe marketing on digital platforms using the language of the mass media era. Hence, brands often continue to think about digital advertising in terms of purchasing “inventory” or “ad space” on platforms like Facebook and Google—space they will use to reach their target audience. But the truth is that the big tech platforms…

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Does cold calling still work in 2020? You Decide!

29 January 2020
Categories: General

“I can’t talk right now, I’m busy.” Admit it, you have used that excuse at least once when talking to a telemarketer. Cold calling, which is jargon for an unrequested sales pitch, has come a long way since the term was first mentioned in volume 100 of The American Magazine in 1925. Salespeople these days have access to a wealth of resources that help them improve their sales tactics. But the jury is still out on whether or not cold calling still works today. When you type “is cold calling dead?” into Google, you’ll be inundated with articles arguing…

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Marketing Trends for 2020: Here’s What Will Happen That Nobody is Talking About

26 January 2020
Categories: General

Neil Patel  Source: https://neilpatel.com/blog/marketing-trends/ The new year is right around the corner. And I know you are already prepared because you read this blog and tons of other marketing blogs, right? But here is the thing: I also read most of the popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you do. And I’ve noticed that very few people are talking about what’s really going to happen in 2020. Sure, they will tell you things like voice search is going to account for over 50% of the search queries next year…

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The duality of hats: A pracademic perspective

24 January 2020
Categories: General

At a recent IMM Graduate School forum, SEAN McCOY facilitated the Marketing the Future sessions as master of ceremonies, channelling an exciting line-up of speakers on the subject of “unlocking the human element in the digital era”. It was here that the topic of the “pracademic” arose. While used fairly informally, the term ‘pracademic’ triggered some interesting discussions and prompted this article to offer a perspective on what is meant by the description and how it applies to higher learning and the world of work, relevant to both marketing and the business sector generally. During the forum, I introduced…

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